Children today hardly get the scope of socializing with their neighbors of similar ages, so their
urge to socialize is suppressed. But after a certain age, when they get the cell phones in their
hands they try new things with the help of internet. One of the most attractive points on the
internet podium for kids is social media. And the smartphones today possess the application
version of the social media websites, which are bread and butter for children in their teens.
The teens today are a media-freak and they know everything that is in fashion. Right from the
smartphone apps to the food value of chicken burgers all is just a mere click away for them. And
they make the preference according to their need and liking.
And social media to them is just like a morning sip of tea to the youngsters. This is what sets
their mood for the whole day. For that to progress in the right direction they search for an app
that suits them perfectly. Snapchat is one of the apps that are more appreciated by the
Reason for the popularity
To be successful in the market once is different from staying at the top for years. And Snap chat
made second part of the sentence a real truth, due to its features primary and secondary features
tally. Apart from all the modern amenities in a social media app like sharing pictures, texts
quotes, voice files, videos and all sorts of media files, this app gives an extra feature of erasing
all these messages within a stipulated time of maximum 10 seconds. This feature is boon for all
those youngsters who do not like anyone to track hold of the media or text files that are send to
receiver’s cell phone.
Since the younger generation is eager to know and try anything new, Snapchat gives them that
little edge over the other similar apps in the market. And this is the reason why the app is valued
so highly among the younger bunch of the citizens. Big MNC’s also look for this target audience
because youngsters are the age group that can act as the voice of the brand in the future. With
such a huge fan base the app is has also attracted many investments, which has directly been
influential from business propositions.
To sum up
Social media app is a one of the biggest hits among the younger bunch of citizens and reason is
behind this is their nature to know more and make new friends. But in this market of sheer
competition the market value of app is determined by it user base and in case Snapchat this bar
is steadily reaching new heights.
And with this target audience making slow inroads for investments and the management team
has also shown faith on the slow and steady improvement of the business, without greedily going
for large bulk at an early stage.