The Great Idea- Advertising and Snapchat joined together
Snapchat is the latest sensation among the young generation of mobile users. Any teen or
young adult today using a smart phone is raging about Snapchat. The uniqueness of this
application is that you can share photos and videos with your friends and within a time
frame of 1- 10 seconds the contents disappear. These features have allowed Snapchat 80
million users today and the numbers are rising every day. The app was founded in 2011 and
ran for the first two years without any ads. However, since its inception, the app had grown
even beyond the expectations of its founders and needed stronger and secure server systems
to sustain. This prompted the company to raise revenue through ads and thus opened up a
huge uproar in the market. Before the company decided to open its doors to ad agencies, the
company was barely breaking even.
The decision to feature ads in the app was a head- turner. Many top companies are vying to
feature their ad through this app believing that it will give them a huge audience. To make
the maximum ripple effects of ads, we need to look at the target audience and in the case of
Snapchat, it is the young generation. Here are five ideas for big brands:
1. eBay: it would be a wonderful opportunity for eBay to showcase its products through
Snapchat. The users of this app are tech-savvy and featuring new products and offers
through Snapchat will give them a huge pool of potential customers. They can run contests
and offer users a special discount.
2. McDonalds: this burger house stands to gain a lot through ads in Snapchat. Featuring
their regular burgers and combo menus will attract the audience to their stores. Highlighting
family packs and combo menus will be very beneficial considering the holiday season
3. Adidas: it is a company renowned for its sports and fitness products. Adidas also has huge
range of personal care products in its arsenal. Featuring their ads in this season will allow
this company a foothold in the minds of the customers. They should also send coupons to
the users which allow them to buy products for their loved ones especially with the holiday
Apart from the special incentives of the holiday season, Adidas can also focus on sports and
can sell sports goods merchandise through this medium.
4. Universal Studios: featuring trailers through ads is a tremendous idea. This is a
blockbuster idea. Featuring first time trailers through Snapchat of their upcoming releases
will be a hit among the users.
5. Durex Condoms: this leading condom making company stands to gain a lot from
advertising through Snapchat. The young users get to see the ads while sharing private
videos or photos to their loved ones and in the process get reminded of the importance of
safe- sex and the vitality of condoms to avoid any complications in their life. Featuring their
ads not only increases their brand value, they create an awareness of healthy sexual behaviour
among the young users. Chat love sex Durex!
Apart from the above, there is a huge potential for various kinds of company to showcase
their ads and products through Snapchat. The disappearing nature of the ads gives the users a
free flowing interface.