The company Snapchat started its IT venture with the expectations of maximizing its business,
earning profits and all was going well until it became the victim of its own privacy and security
policies. This resulted in the hacking of the company systems and millions of accounts were
hacked, photos associated with these accounts were stolen and in some instances photos in the
private domain were made public much to the discomfort of the users. Though the messaging
startup boasted of a secured service to its customers, but it failed to prevent the occurrence of
such a debacle.
As a consequence the U.S. regulators accused the company of cheating the consumers by making
certain promises pertaining to safety and security of the photos. As a matter of fact, the company
earlier claimed that there is a system inherent in the app that helps to delete the photos after a
certain period of time.
Owing to the hacking debacle that brought disrepute to the company, the US regulators ensured
strict actions against the company that incorporated a settlement deal. Under the terms of the
the next two decades.
According to the Federal Trade Commission, for any company, not just Snapchat, it is very
important to adhere to the clause and conditions of the privacy and security policy of the app.
Therefore, from this observation, it becomes all the more important for the company to keep the
promises that it gives in the privacy and security policy.
In this regard FTC made a series of observations. It found that the photos sent via the app could
be saved by recipients using a number of methods.What Your Shorts
Collecting personal data
It also found that the company collected personal information about the users without their
permission, consent. Simultaneously, the company failed miserably to take adequate security
measures resulting in a situation that led to the hacking of millions of user accounts registered
with the company. This caused important data like user names, phone numbers of the customers
to land up in unsafe hands.
On their official blog, the company Snapchat acknowledged the existence of certain lacunas in
their earlier versions of the app. It also emphasized that it is a new enterprise and looking
forward to developing its products. It admitted that their past experiences had led them to make
said that the users should go through the privacy policies carefully before using their products.
They further added that their modern versions of the app are immensely popular among the
users. The popularity can be explained from the product reviews where customers, users spare no
words to praise the company for its products, services. A section of the user community also
indulges in giving advice pertaining to the up-gradation of the product. The company in such
cases, takes special care to include features as and when required simply to augment the
efficiency of the app.