Each and every competitor of Snapchat has some USP that make them sell in the market. But
from a user’s point of view, the biggest USP of Snapchat is its ephemeral nature that allows
the users to upload a photo or a video in a most hassle-free way, share it with friends, and then
seeing it getting deleted within 10 seconds. However from a market’s point of view, Snapchat
has an advantage over its rivals and that is speed.
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Patent also helped Snapchat to settle the lawsuit
Reggie Brown who conceptualized Snapchat not only accused the co-founders Evan Spiegel and
Bobby Murphy to pass off the idea as theirs by shutting off Brown totally, but also fumed over
the fact- that it was him who drafted and applied for a patent of Snapchat in 2011, but Spiegel
and Murphy changed the password of server and unceremoniously booted him out of the project.
In September 2014, the trio settled the matter when Brown was given his due credit as the creator
There’s a moment’s gap before Snapchat came out also a Defacto camera app. And that will be
the day for the fans to rejoice.