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Each and every competitor of Snapchat has some USP that make them sell in the market. But

from a user’s point of view, the biggest USP of Snapchat is its ephemeral nature that allows

the users to upload a photo or a video in a most hassle-free way, share it with friends, and then

seeing it getting deleted within 10 seconds. However from a market’s point of view, Snapchat

has an advantage over its rivals and that is speed.
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Patent also helped Snapchat to settle the lawsuit

Reggie Brown who conceptualized Snapchat not only accused the co-founders Evan Spiegel and

Bobby Murphy to pass off the idea as theirs by shutting off Brown totally, but also fumed over

the fact- that it was him who drafted and applied for a patent of Snapchat in 2011, but Spiegel

and Murphy changed the password of server and unceremoniously booted him out of the project.

In September 2014, the trio settled the matter when Brown was given his due credit as the creator

of Snapchat.


There’s a moment’s gap before Snapchat came out also a Defacto camera app. And that will be

the day for the fans to rejoice.

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