Snapchat had boasted of having a unique messaging service which offers disappearing
videos and photos on its messaging platform. After undergoing a legal settlement with
Federal Trade Commission in May Snapchat could no more claim legally that the content
sent and received on its service platform is ephemeral in nature i.e. the pictures and videos
gets deleted forever after a certain interval.
FTC Slams Snapchat For Deceiving the Customers
FTC had claimed that the Snapchat had deceived its customers by stating that its messaging
service doesn’t allow saving of images. But the application market is filled with multiples of
third-party apps which facilities the saving and opening of the Snapchat images with ease
and simplicity. Apart from that FTC has also blamed Snapchat for misguiding its users about
how the personal data is collected and how much securely it is stored on its messaging
platform. Snapchat had agreed to avoid contesting this case in court by actively settling the
This settlement with the U.S authorities has an interesting term in its settlement which might
not go down well with Snapchat. Snapchat is expected to enforce a compulsory privacy
strategy that will be kept track of by professional privacy monitoring personnel for the
coming 20 years.Want A Drink With Me Snapchat Video Leak
Loophole in Snapchat Claims of Disappearing Photos and Videos
Snapchat had always maintained that its messaging service doesn’t stores the picture and
videos forever in its network and gets it deleted within quick time. But FTC found grave
loopholes in its messaging service structure which leads to re-appearing, downloading and
saving of the snaps shared by the Snapchat users.
One such deceiving strategy includes providing the users with misleading information which
creates a false sense of security. In its official complaint from October 2012-13, the FAQ
page on Snapchat’s website mentioned if there is some way for viewing images after the set
time expires, to which the site answered as the snaps do not disappear after time expiry.
But FTC found evidences and ways of making the pictures reappear, download as well as
save through the deployment of third-party applications. Snapchat does allow these other
party apps to communicate with its service through a programming app interface. These apps
easily invade the privacy of the users either by themselves or by other and ends up in saving
video and photo messages. The Snapchat users were kept in dark about these practices and
were provided with a veil of false security.
FTC Asks Snapchat To Boost Its Security Measures
FTC complaint had also accused the popular messaging service of several security failure.
FTC even believes that such bleak security protocol implemented by the Snapchat is a
reason behind the leakage of millions of Snapchat user accounts and cell phone number last
December. Snapchat requires the new users to enter their mobile number which is supposed
to be associated with their specific Snapchat accounts. But it doesn’t have any system in
place to verify whether that number is same as the number associated with the device on
which the app is installed.