The mobile messaging company Snapchat announces that the publication of its first ad in the
US will take place in the coming weekend. To bring a change in the revenue earning this ad has
been planned by the company people. It is advertised that the real revenue has been increased
to a level of $10billion.This application has different compartments. A particular compartment
has been finalized to view the ads. The particular compartment is Recent Updates. The sections
containing images and videos will not be capable of displaying the newly made ads.
What they are saying
The company is saying that they will not pressurize the user to see it by putting the ads in their
personal profile like pictures or conversations. Only an advertisement will appear in the selected
section and there will be options of time of your choice to view it. It will come in the screen in
between a particular time gap. Most importantly it will disappear after having a look on it or after
a day. Above all it is their demand that the product released through this ad is very simple.
The ad event
Vanity Fair New Establishment conference is the venue where the new ads would come, said
by Mr. Evan Spiegel, the joint founder and CEO of the company. It is also told by him that the
ad is all about the history of the company which is reflected through some pictures which can
be viewed for 24 hours. In a very short span of time the folk will be surrounded by our stories’
The social networking sites like Face book Twitter and Snap chat is giving high importance to
this mobile advertising. As a result of it Face book will grab 17% share of the US cell phone ad
market whereas Twitter is going to capture the 3.5% of it.
The snapchat story
The division entitled as “Recent Updates” is the receiver of the snapchat stories launched by the
company in the previous year. The most popular feature of this story is the “our story” feature
which constitutes the glimpses of some memorable occasions. Among those college programmes
of various statures are included. If the advertisement is done using proper method and skill
only a then a good business can be executed and a handsome return can be expected. Proper
marketing will justify the reason behind Face book’s interest in taking over Snapchat.
Though money is an important factor behind the introduction of advertising, providing quality
service is not a less important matter. Experimenting with several ads Snapchat has begun its
journey towards advertisement. In case of giving precise content to the users, advertisement
supports a huge. Snapchat has committed to produce lots of innovative products in a continuing
process to give the people a great surprise. They will do that not only for their own financial
benefit but also for the feeling of love they have for their work. Only then a new project can be
run successfully through the whole world and the objective of it can be fulfilled.