The Norwagean public radio has introduced a new way to introduce broadcast news among the
mass. It is often seen that the teenagers are not interested in news. They often comments news
stories to be boring. Thus the radio news station has thought to produce the news in a more
In a busy day
Nowadays everyone has a busy schedule. The teenagers after their school engage themselves in
part time works to earn money. The rest of the time they spend on surfing the social networking
sites to interact with friends. In this busy schedule they are unable to know about the important
facts of the recent stories of the current political and social system. The shortage of time of the
teenagers is thus an important factor that takes them away from the news items.
The boring quotient of the news
Teenagers even if they have time do not show interest in going through the boring texts and
monotonous speeches. The news items in the newspapers and TVs thus make them bored. They
do not have the necessity to turn to the news portals as whatever that is buzzing comes to the
news feed of the social networking sites. The reason why the social networking sites are such
a success is the easy viewing and smart depiction. The modern generation needs everything in
snippets. Thus if you have to tell them about the news you have to say it in a way that will be
understood by them.
Pictorial representation is interesting
A pictorial representation of promoting is a smart and precise way to define something easily.
It is proved that pictures create a greater impact in the minds of the people. Teenagers are thus
easily attracted towards the pictures. Snapchat is this used by the Norwagean public radio to
spread the news items. The text is embedded on the image to serve the purpose of spreading the
news in forms of embedded text on the images.
Use of Snapchat
The Image and files shared through the Snapchat take less space, as they are all in one place.
The time taken to send a photo is also less. Thus this medium is used to spread the news. As
there are many users of the app it becomes easy to reach a large number of users. The news items
are presented in a very interesting way through this app. Many times climate conditions, and
temperatures are known through the news feed send through Snapchat.
Radio gives no sense of images and viewing to listeners. But a single image on the mobiles of
users can increase the appeal of the news material. The news is reached and the radio station
is also getting promoted. The news and the medium both is thus sharing the popularity of the
app. This is considered as the new and unique way to let the world know about the news. The
initiative of the radio station is commendable. They have brought up this idea and thus their
unique news items are able to reach the mass in a faster way.