The most interesting feature of Evan Spiegel’s emails that were seeped out in the Sony
Pictures hack was the illustration of his changing point of view of Facebook. Originally
Spiegel was not an admirer claiming that the revenue that is collected by Facebook was
dependent upon the VC-financed app install advertisements. And here with the disagreement
Does the future of media is related to Snapchat at any points?
A whole library of controversy is already taken place about Snapchat and the forthcoming
prospect of the media that will be represented by it. According to few tech experts and
marketing advisers while it comes to advertisement Snapchat believes upon the conventional
norms of TV marketing, and in such respect the marketing strategy of snap chat is being
attributed as old fashioned. At the abstract level the concept of media never changes, it just
evaluating with time, actually the technology has faced real change and the media is enjoying
the development of technology which help the ad creators to realize their actual goals in a
better way. In the era of 1920 radio was the most pervasive media of promoting, at the later
period with the advent of Television, it took the place of radio and now being one of the most
powerful technology snap chat is leading in the race of being the best alternatives of TV
advertisements. Snapchat is the latest form of television- mitigating its high assessment- it is
the present location for a particular form of youth-targeted advertisements.
What are the contributions of snap chat in the evaluation of media marketing strategy?
The contrivances of the media platforms of today’s world have virtually been optimized
to fatality on the promotional side. If you sit to search for a particular product on any e-
commerce sites you will see behavioral tracking commercials that will manipulate the users
to close the process of purchase. The eeriness of the backlash has inspired the present trend
for indigenous advertising, which can be hypothesized to disrupt the consumption experience.
The entire industry has been emerged to help the sales person as well as the retailers are
focusing upon perking up their conveying style and the media technology- they are just
focusing upon the next prospect of presentation not communication. And now snap chat is the
ideal platform for building up the necessary man to man relationship that coerces subscription
as well as audience engendered revenue.
Now let’s take a look, what are the features that snap chat has in its sack that can be offered
to the investors-
• Approximately 200 million active users and most of the users are in between the age
group of 18-24 and day by day the number is increasing. (Inspite of facing so many
• The immersive ads which can be viewed by the users by holding their fingers on the
screen and the brand can be assured of the fact that their ads are coming into the focus
of the targeted audiences.
• And the users can be reassured of the track that not single information is tracked.