Snapchat has become the wildly popular photo sharing app that does not follow the
conventional features of the photo sharing apps; it is being considered as the fastest growing
app of America. Especially the youth generations of today’s world prefer this app for its
unique features. Recently the developers have included a latest feature naming it as channels;
the term is both apt as well as misleading, as this is not like the channels of the television.
The materials that are available are only videos; the change that most of the videos face is the
inclusion of introduction page most of the time animated along with music and this part can
be replayed. Unlike their rest of the features the channels are really easy to access.
With the launching of Snapchat Discover the publishers have found a new way to publish
their content on the social media sites. This new feature allows the marketers to sponsor
stories directly and exposing their name infront of the younger audience and marketers are
considering it as the brilliant way of conveying message directly to the targeted audiences.
What is the perspective of Daily Mail-
According to one of the spokesperson of this esteemed organization they are planning to
utilize the platform for posting two updates at a day, one will be in the 3p.m and the time for
the other slot is still now under discussion stage. A team will choose two vital contents from
the tons of 800 stories every day. To them the site gives a never ending scope of experiment
from the presentation of headlines to photographs. And also the statics of the site helps them
to determine the style and form that are liked by the larger number of audiences.Thank You You Are Too Kind Snap Chat Unleashed
What is the designed plan of Vice?
Vice is emphasizing importance upon pulling stories from the verticals and to update once
in a day, stressing upon both the video and text content. The vice content for this platform
will not only be the latest but the best as well. Vice was already publishing mobile content;
hence it is natural that they will join in the journey of Snapchat discovery as well. With the
hope to reach to larger audience they are focusing upon the younger generation who might be
unfamiliar with this publisher.
What is the game plan of Cosmopolitan?
They want to generate items that can be consumed by the users within a little period of time,
the articles will be posted daily at 8 a.m. will contain videos and featured articles. if the plan
works well they will post two times a day. Victoria’s Secret and Sperry is sponsoring the
channel of Cosmopolitan in this platform.
What is the perception of Fusion with Snapchat discovery?
They will post five stories each day that will be selected by the editors. Each story will be 10
second long and will contain appropriate content for the platform and will focus on their best
More and more organizations are getting involved with this platform and soon broader
utilities will come into use as well.