Snapchat- growth of popularity among users and unique use of the app
Snapchat- brief history and its growth of popularity
In the twenty first century, the lifestyle of human beings has developed a lot and also become much more
socialized. In today’s world, the development of internet and easy access to it has led to a wide range of
options for getting socialized and communicate with people. Snap chat is one among them. It was just
launched in 2013, but has become so popular among the teenagers that a lot of tech companies approached
it with different offers and deals but to everyone’s surprise, they turned down the deals. The list includes
the social networking giant Facebook also. Some time ago, Evan Spiegel, the CEO of Snap chat said that
he wants to earn revenues using the same strategy as the other international messaging apps like WeChat,
Line, etc. That is very good idea according to a lot of experts. The company has also got offers from many
investors. So, the company has grown a lot and has gained a lot of popularity in the last 2- 3 years. It is also
better than many other similar apps like slingshot. It is mainly because of its unique features and the privacy
and security it gives to its users.
The various uses of the app
The main use of the app is to send and receive the pictures and post them. Apart from this, the users can also
do video chatting, send and receive messages, etc. Right after the application, it gained a bad reputation for
being used to send and receive sexually explicit content. So, the news of Snapchat leaked and Snapchat
leaked photos spread everywhere. So, as a result, Snapchat got some unnecessary publicity. But after that,
the developers decided to develop a new feature; the posts and photos will be visible for a short time only.
Then they will no longer be visible. It gave the users a lot of security. Anyways, people stopped using Snap
chat for bad purposes.
According to a recent report, Sober Lane, a bar in Ireland is giving jobs to people on Snapchat. So, that is
really shocking. The path from Snapchat leaked photos and news about various Snapchat leaked was not
easy. It required a lot of up gradations. According to Earnest Cantillon, the owner of the bar, it is a convenient
method as it is easy to apply and they also do not have to go through so many papers or job applications. They
can choose directly on the app. He also said that another advantage of this method is that the persons can be
judged better as they can be viewed doing their jobs in natural environment and so, easy to identify. It is also
better method than the CV and traditional interview as in an interview, the candidates will give their best
but if you need to know about their capability in normal environment, you need to see them work in normal
condition. It shows how much the technology have advanced and also how much popular the messaging app
has become. It is also a new and unique use of the app.