Snapchat has been a social media app that is always in news because of both good and bad
reasons. Since, it is one of the most used apps among all the similar apps in the market, the
arrangements were doubted by experts. Not only that, the USP of the app was vanishing nature
of the send media or text files through its server. This could avoid have further tracking of
messages, but due to the lapse of the security arrangements these text and media files are posted
on various website on the internet.
This has created a big cry among the users of the app, because the media or visual files of
various weak moments might be out on the internet and they might have a face loss. But due to
this the fan base of the app is not seeing any downward graph. The teens are still addicted and
trusting on the vanishing nature of the app.
Reasons for its newsworthiness
The pictures, voice messages, texts or videos that are send through the server of the app reaches
the sender. And after messages are being viewed by the receiver, they will automatically
disappear from the receiver’s log of messages. This unique feature of the app has made news and
the app spread in smartphones like bonfire. But this USP point of the app became the cause of
(1) Snapchat was in news off lately because of the lapse of security arrangements, and the
reason depicted behind that was the usage of the thirds party apps instead of original
updated version of the app.
(2) Teens especially thought that this app will not allow you anyone to track hold of the
messages, but when they got the news of security lapse they were in dire straits.
Snapchat’s popularity in the market attracted many investors and many similar apps like
Facebook, who is indeed a media giant in similar arena made a huge bid to buy this app. But the
management team of the app was strict no to sell the app so easily. And this again made big
Off lately the app has also included new specific section like a discovery section, which is one of
the sections that had a blend of news and entertainment and for that section too, big media
conglomerates are having talks with the management team of the app.
To sum up
Apart from performing similar functions like a general social media app does, Snapchat’s
vanishing nature has made all the news for bad and good reasons. Snapchat leaked messages on
various websites made news and so the users of the app were in dire straits. And on the other
hand this vanishing nature of the app also brought such a huge user base which has attracted
many investors and made its way in the 1st lead of newspapers.