The digital technology has seen more of innovation, since the 1980’s. The use of internet all over
the corners of the world does let sharing photos and videos among internet users. Since 2004,
the social media was one of the most important ways to share the video and photos instantly.
This time also saw the use of smart phones all over the world. Such photo and video sharing was
different when snapchat was launch since 2011. This is an application (App), which makes the
photos, and videos disappear within fraction of seconds. This went viral and there are 800
million such messages shared across the globe. This is a free App and the number of users is
rapidly increasing in private and government too.
History of Snapchat
Even though this was a technology used by Pixel Inc for gaming and cinematography purpose,
the smart college student of Stanford University developed it as a project work. They used it as
App, which went viral since the year 2011.
Company Name – Snapchat Incorporation
Developed By- Bobby Murphy
Release Date – 2011 (September)
Type of Service – Photo Sharing, Video Sharing and Social Media Networking
snap chat groups application for free on goolge play
OS (Operating system) – Android and iOS
Platform Function- Android and iOS
Total Size – 25.8 MB
Commercial Use of Snapchat
The snapchat was best way to promote a product or service before its launch. This was the
digital way of marketing which, customers were very much interested to get a glimpse of the
new product or service in vanish advertisement by the respective companies. This was also
helpful to tempt a customer by making a demo view and spy videos of automobiles, which is not
yet launch. The digital sales promotion went to its peak by making the sales more than
expectation by this way of promoting vanish advertisement. Many government agencies do
market its timely police in this manner to their specified regions.
Fun Messaging and Video Sharing
The youngsters were the most users of Snapchat. This made it popular among the social media
users and smart phone users. People across the globe were able to send few funny movements
with lot of edits in adding up words and extra drawing to look funnier. Whenever a person sends
the instant massage, the receiver can view this photo or video for 1 to 10 seconds as set by the
sender. This also gave rise to spy videos spreading to a particular group. The sexting was one of
the prominent shared photos and videos by the youths across the globe. The use of smart phone
among people made it easier to access those sexting photos and videos in a funny way. This was
also one of the important mean to send few rear moments and occasions of friends and family to
their respective groups. The photos and videos getting disappear will also get delete in their
mobile or PC device is one of the biggest advantage of using a Snapchat.