It has not even been half a decade that Snapchat has been around but the impact it has had on
the instant messaging industry is huge to say the least. What stated off as a class projects by
two then Stanford undergrads became a multi-billion dollar company in just over 3 years. Let
us take a walk down the memory lane, shall we?
At the beginning:
It all started when Spiegel, who was a product design major needed to come up with a class
project. With the help of Reggie Brown they came up with the concept of an messaging
service that would let senders decide for as to how long they want the messages to be seen by
the recipients. The messages were going to be impermanent. They brought in another Bobby
Murphy to help them code the application. Snapchat first launched in July, 2011. This would
mark the beginning of a revolutionary new company that would eventually change the very
way we look at instant messaging services.
What is Snapchat?
It is a very aesthetically designed application that lets you send images along with a short text
embedded in it. Later in 2014, it included the option to also send videos instead of just
To use it, the user needs to click a picture or take a video and then enter a line of text, if they
want to, and then send it to whoever is at the other end and voila!
Sexy Lovely -need Snapchat Friends
Buy em’ out? Not so fast!
The beauty of Snapchat lies in its simplicity of use and its aesthetically designed user
interface. Perhaps this is one of the reasons behind its immense success. Speaking of success,
Snapchat became so popular that IT giants like Facebook and Google tried buy it out
offering three and four billion dollars, respectively. To their surprise, Spiegel declined the
offer. He later said that very few people in the world were lucky enough to build a company
like this. He did not wish to let it go that easily. Eventually Facebook came up with a similar
application called ‘Slingshot’ to rival Snapchat directly. The basic concept of the application
was same as that of Snapchat. It does not take a rocket scientist to realise that it did not do
well with its target audience as Snapchat had already won their way into the phones, tablets
and hearts of users.
It’s big, very big:
When Snapchat started out in 2011, around 25 images were being sent and received every
second. By 2014, that number rose to 700 million per day. Snapchat was growing fast, very
fast. However, with this fame, came a minor hiccup along the way. In December 2013, thanks
to an Australian security company by the name of Gibson Security, Snapchat was hacked by
an anonymous group and usernames and phone numbers were revealed. Snapchat quickly
had the situation under control and fixed the issue.
Snapchat is here to stay and grow, and grow it will with its 200 million plus user base. SO,
are you a part of that number yet?