The fact that snapchat has survived the first three years after its launch, despite the numerous
rumors and allegations thrown in its path, shows that no matter what happens, it is here to stay.
This is mainly due to the pre-teens and teenagers spending so much time nowadays on social
apps which are quick and deal with the current whereabouts of their friends. Seeing that no
hurdle can dampen the increasing number of followers of the app, the big names in the market
like Yahoo are now looking to invest in this chatting app which is soon to become the next great
thing if it continues to collect users at such a steady pace. Yahoo is rumored to invest around 20
million dollars in the future after which the app will be valued at a whooping 10 billion dollars,
which is incredible for an app which had such a shaky start!
Why are the teens so interested?
The popularity of snapchat has been astonishing among the teenagers, especially since no one
expected it to survive after the fatal snapchat leak controversy. However, it has been seen that
teenagers nowadays are bored of commenting on the age old photos and posts of their friends on
social networking sites such as Facebook. According to them, they would much rather be aware
of what their friends were doing that that very moment than find out if they went on a vacation a
couple of months back. Snapchat stays true to its name when it comes to connecting one to their
friends as fast as snapping one’s fingers. One can easily share any and every picture with their
friends even if they are doing something that is inappropriate. This is because of the fact that
firstly, the photos get only shared with the people you want as opposed to everyone in your
friend list, and secondly, the photos disappear as soon as they have been viewed, hence wiping
any trace of that photo ever existing. These features definitely give the app a huge edge over
other social apps.
The surrounding controversies
Even though the app has managed to survive so far, the concern regarding its lack of security
when it comes to protecting their users’ privacy is an issue that if not solved quickly can really
prove to be a problem for the app in the future. The snapchat leak has proved to the world that
no matter how fun or exciting this app might be, if one thing it is not yet is safe, which has also
lead many to quit using this app out of mere insecurity. Even though the creators have put the
blame entirely on some third party app which allegedly is against the terms and conditions of the
agreement that every user are required to go through when they decide to download to the app in
their devices. But the hackers on the other hand, who played a lead role in exposing the weak
security system of the app, are of the opinion that if the app had taken more steps in ensuring the
key concept of their app is full proof, such a mishap would have been impossible.