Snapchat is a well known name in the world of social media apps. Reggie Brown, Evan Spiegel
and Bobby Murphy are the students from the Stanford University who developed the apps. They
made this app to transfer photos, record videos, text messages, drawing among all the friends in
the university. The most significant feature of this app is this picture, videos, messages that are
transferred vanishes after a stipulated time periods.
The pictures, messages, videos all that are transferred are known as Snaps because it vanishes
within seconds, and from here its name Snapchat is derived.
According to the reports of May 2014, the user of the apps sends nearly 700million of videos and
photos per day, and its estimated value is US$ 10 billion.
In 2011 suddenly an idea floated into the minds of Evan Spiegel, the classmates was hesitant
about his dream to be made into reality. He was very enthusiastic with the thought and made the
app launch in his father’s living room with the name of Picaboo, in July 2011, which was later
renamed as Snapchat.
Today its importance in market is booming and in the middle of 2012 the app saw 25 snapchat
pictures sent to different destinations.
Snapchat is open to all forms of innovations and its first step was seen in the form of Snapkidz,
which was introduced by the owners of the app for the kids less than 13 years. It is released at
such a stage when the question arise that, are kids are getting prone to more adultery world? This
app is just the perfect authentic app because it is activated once the kids provide the date of birth.
Snapchat has many sorts but one of the most talked about was when its 5.0 version was released
which is compatible with iPhone’s software of ios and its name was Banquo. Same app was
released for its android devices too.
The app has taken everybody by surprise by its features tally.
• The app transfers messages, images, videos and the destination smartphone through its
• It transfers all the information within seconds and after a stipulated time it is deleted also.
• And this deleted photos or videos are kept in the original server of the app.
This app has a big fan base all over the world, since it has been so utilized and popular
among teen agers and social media freaks. This app is gradually creeping into the world of
advertisement with its first advertisement being a trailer of a Hollywood movie. On the other
hand its original server’s photos were leaked which has created a big chaos. People all over
the world are in threat that the photos, videos or messages that are transferred will be leaked
out globally and they will be at an embarrassing situation.
Still many companies are looking to make big investment into the company, seeing its
growth rate, with such a popularity the fortunes of the company will definitely turn.