Snapchat is highly popular messaging service mobile app which have millions of active
users on daily basis. Snapchat users are growing day by day and it has already become a
major force in messaging service genre. Interestingly in some aspects it has even started
giving shivers to the social media giant Facebook. Snapchat offer a simple yet advanced
messaging service with allows the users to send and receive images and videos which
get deleted with a short time. This is known as ‘disappearing’ messaging service by the
Snapchat. However it does have its own share of stunning news, exciting updates, unwanted
rumours and security related issues.
A Third Party Leaks Tens of Thousands Of Snapchat Photos
Snapchat suffered from the leakage of a large amount of photos and videos of its users in the
November 2014. This serious and damaging leakage was named as ‘The Snappening’ by the
media houses. A web client named ‘Snapsaved.com’ revealed that its servers were hacked
by the notorious hackers and they swindled of with 13 GB worth of images and videos of
Snapchat users. Snapsaved used to provide a service of saving the images and videos sent
on the Snapchat app without letting the Snapchat know about it. Child pornography was
abundant in the photos leaked by the hackers.
It should be noted that the Snapchat security was never compromised in ‘The Snappening’
case. Rather it the use of illegal third-party apps and web clients for saving the images and
videos by Snapchat users resulted in the photo leakage. Snapchat had earlier alarmed its
users from using such apps but no one cared about.
Snapchat Users To Get Ads
The Snapchat officials have declared their intension of generating revenue by providing
ads within its messaging service for the first time. Snapchat would be introducing the
advertisements, trending videos and news articles in an untargeted way on its popular app.
This dynamic ad service would be called ‘Snapchat Discovery’ which would allow the users
to read daily edition of the participating publications along with watching the latest videos
clips either from movies or popular TV shows in a seamless manner.
These ads designed to be non-intrusive and untargeted in nature which means that it will not
certainly bother the users. Users would be given the choice whether they wish to watch these
ads or not.
How Snapchat Is Ruining Facebook
The hugely popular disappearing images and videos based mobile application Snapchat has
made its way into the big foray with a bang. Snapchat now commands the same authority
and fame as its rivals Facebook and Whatsapp. Snapchat unique messaging service has
created a huge fan base among the younger generations. It has been estimated that a large
portion of its users comes from the age group of 13 and 17 which are basically the teenagers.
Kids and even a considerable numbers of young adults are loving this app and are found to
spend their quality time by sharing the photos and videos on Snapchat.