Only a while back SnapChat had promptly turned down advances from the online giants like
Facebook and Google, a decision that has been highly criticized and talked about. But blwoing
all the criticisms and assumptions in air, SnapChat founders have embraced the idea of Yahoo
investing a whopping $20 million dollars.
The move has given rise to many conjectures. The question doing the rounds is of course, why
settle for the less popular and less trendy Yahoo instead of the marketing hotshots like Google or
Facebook. SnapChat really does not have a lack of suitors in that aspect.
Why did SnapChat accept this offer?
The reason is a little tricky. Snapchat and its temporary messaging service had been successful
in creating a very good popularity. However that popularity had a catch as well. It is due in part
to the privileges of discreetly exchanging private photos and sexts. Of course that was not the
primary objective of the app; however it seems 70% of the young people (who are, by the way,
the majority of the users) use the app for private entertainment only. But this had driven the
advertisers away, for the fear of scandal or so it seems. Supervising the content generated by
user that is exchanged via the app is indeed proving to be a difficult dealing. As a counter step,
the Chief Executive Officer of the company Evan Spiegel has decided on this option; that of
producing safe, original, licensed and collective substance through Yahoo.
My Mom Got Me New Make Up Xdddd
Why choose Yahoo?
Because yahoo is simply good at this. Yahoo already has the reputation of having a good stock of
content which is appealing for big advertisers under the supervision of CEO Marrisa Meyer. Last
year, it invested in Summly, an app for summarizing news on Smartphone. The search engine
also boasts of a contract with famous TV channel, Sony, made this year. Apparently, Yahoo is
picking up the very popular TV series Community’s sixth season.
SnapChat Discovery: the first step towards drawing the advertisers in:
As an initial step towards recovering SnapChat’s reputation as an app that promotes exchanging
of evocative content, the app is building a new product by the name of SnapChat discovery. This
is something radically different from what SnapChat is famous for. Whereas a Snapchat picture
would always be either a stupid selfie or the photo of a cat, with SnapChat discovery, users will
get the opportunity of sharing mature and professional stuff like news clippings and similar
videos. With this creation, SnapChat users can read daily editions of journals and newspapers
and watch TV series and movies too. All they have to do is keep on pressing a finger on the
screen; the same process of seeing images and messages on this app before they disappear.
Needless to say this is an appreciative step for keeping the young users and prestigious
advertising companies involved at the same time. With this step, it can be hoped that SnapChat
will soon be shedding its notoriety and form a bigger fan base.