Snatchat had disclosed its plans of plunging into the advertisement. The Los Angeles based
firm had affirmed that it would be soon rolling out advertisement onto its mobile application
platform. It has announced that the advertisement would specifically appear in the user’s
Recent Updates section from time to time and users could even choose whether they wish to
watch it or not.
Snatchat Is Excited About Advertisement Integration
The Snatchat CEO Spigel has said that the ads would be arriving to the platform’s stories
feature in a short time. A few brand advertisers had experimented their ads compatibility with
this platform. This platform would be delivering a considerable share of followers and social
share to the advertisers but it will certainly not deliver any demographic-targeting data.
Snatchat Users Base Is Mainly Younger Generation
The Snatchat user base is mainly dominated by the young users. It has been estimated that
more than the half of its user’s base comes from 18-24 years of age group. A well known
research firm called comScore even claims that the Snatchat is trailing only by the social
media giant Facebook and picture sharing app Instagram in terms of popularity among the
19-34 year old smartphone users.
Oh Deary Deary
Snatchat has also claimed that over 700 million fleeting ‘snaps’ are sent and a whooping
number of 500 million stories are shared each day on its mobile application platform. These
figures and higher success rate of Snatchat gives it a commanding position in the field of
advertising. The advertisers are more likely to benefit from its ever growing penetration
power and user base than anywhere else.
Ads Are Deemed To Be Non-Intrusive
Ads would appear in the Recent Update section from time to time and it would disappear
once the user has seen it or within 24 hours at most. Ads would appear and disappears just
like the Stories on the Snatchat. These ads are designed to be non-intrusive in nature which
means it will not appear in the user’s snaps or chats. Snatchat understand the nature of its
users it would not resort to such disgusting tactics for imposing its ads.
Snatchat wishes to deliver a healthy experience through ads by making them more funny
and informative for its users. They believe that the ads were first made for this purpose only
before they turned creepy and hugely targeted. Snatchat ads are also expected to provide
terrific and engaging contents to its users.
Yahoo Invests Wholeheartedly in Snatchat
Earlier in October, Bloomberg had reported about the Yahoo was actively investing in
Snatchat, which even led the company’s valuation, run as high as $10 billion. Snatchat is
keeping mum about this event by refusing to give any comment.
Interesting the reason for introducing the advertising on its app platform was genuinely
being ‘the need to make money’. A company’s post had simply revealed its necessity to
make money by throwing in advertisements on its platform which is expected to be a great
experience for both the users and the company itself.