Why Marketers Prefer Snapchat as a Platform to Showcase Advertisements?
Snapchat carved its niche in the social networking apps with its unique features that made it
different from other social networking apps and made it popular with the teenagers. The ghost-
like appearing and disappearing images and videos of Snapchat created a phenomenon in the
world of social networking apps and appealed especially to the teenagers who are always eye
for something different. This app became popular with the teenagers after a few months of
its inception. It came into the news headline with every controversy and new features which
upgraded the app. The team of Snapchat of is endeavoring to upgrade the app so that it never
fails to lose its popularity.
The interest of the investors and advertisers
The rising popularity of Snapchat became a matter of concern for other social networking
sites. It was even courted by investors worldwide who could see through the future prospect of
Snapchat. The interest of the investors on the smart app was due to the huge base of followers.
They probably realized that it would be worth investing on a venture that is popular with millions
of people worldwide and the popularity does not seem to be waning. Snapchat too welcomed the
investors for upgrading the app and make it more popular.
Advertisements that are not targeted
After a year of its inception, Snap chat decided to be the platform for advertisements so that it
can generate revenue. However, Snapchat did not try to follow the customary way for advertising
like other platforms. It aims to turn its weakness into the strength of the advertisers. The app
Snapchat does not want the advertisements to be targeted nor will it produce the sponsored
content using the snaps or the chats. They aim to help the advertisers reach out to the common
mass by delivering the advertisements in an informative style which can be fun for the users
rather than a forceful attempt to reach the target audience.
Weakness of Snapchat
The weakness of Sanpchat in the world of advertisement can be that it does not have the rich data
from the users which can be used to send out personalized advertisements. On the contrary, they
are using this weakness as strength to reach out to people signifying that they never collect data
as it is unethical. Marketers are aware of the fact that the users are already passionate about the
app Snapchat and have become a brand. An already popular brand provides the apt platform
which will not require hardcore promotion as the users will definitely love to get advertisements
in the form of messages from that brand. Some of the brands that showcased its services and
products through this platform received phenomenal success. For this reason, the marketers are
likely to overlook the weakness of Snapchat and embrace it as the platform tom reach out to the
To sum up
Snapchat aims to help the marketers use it as a platform to reach out to its users by
creating innovative advertisements that are not creepy or seem targeted like the customary