Now the application is very secure and safe for sending pictures that the sender needs to be deleted from the receivers phone in short time. However, there might be questions that anyone can easily take screenshot of the pictures? Snapchat developers have kept that in mind and hence have developed it likewise. The receiver to view the image needs to maintain the touch on their touch screen to view the image for the full time. If the touch is not maintained then the image does not open. Through this feature, the receiver cannot take a screenshot because taking a screenshot without taking your fingers off the screen is not possible.
However, there are still some limitations to that features too that even Snapchat developers cannot overcome. The security measure of maintaining the touch with screen can be bypass by taking a picture of the whole receiver’s phone by an another camera. Therefore, the Snapchat developers have always warned their audience not to share sensitive contents via the snapchat application.
According to the developer, Spiegel the main feature of the phone is the quick and efficient photo sharing. Other photo sharing apps are also there in the market but it keeps a track of the images shared in the phone, which has become very boring. Nobody is interested in the old pictures and it fills up the memory of the phone unlike Snapchat, which deletes the image.
Snapchat is a mobile application used primarily as a video messenger. The mobile application runs both on Android and iOS for Apple based devices. The programmer trio Evan Spiegel, Bobby Murphy and Reggie Brown, develops it. At the time when the trio developed the app, they were students in Stanford University.
The application became famous because of its social networking theme. It allows the user to take photographs and videos, which according to the applications are known as snaps. The user can send those snaps to their friends. Along with it, the specialty is that the sender can fix the time the recipient is allowed to watch the picture. After the predefined time by the sender, the picture will be automatically deleted from the receiver’s device. Normally the range of the time is from 1 to 10 seconds that can be set by the sender.
Teenagers or people under the age of 25 mainly use the application being a trendy photo sharing mobile application. The current trend of self-portrait pictures also known as selfies are being mostly taken and shared via the application. According to the stats by the company, 80% users of Snapchat are from United States of America hence the teenagers or the youth of USA are more obsessed by the application.
Lately in the year, 2013 even marketing brands came down to use the Snapchat application for marketing purposes. Companies have been using social networking applications and sites for promotions for a while and Snapchat have been added to the list of the favorites of some of the popular brands.