It has been popular for its self-destructive photo messaging feature. Snapchat is generally a
common used name among teenagers and young adults. This mobile application was developed
by Mr. Spielgel and Mr. Murphey a few years ago when they were studying in Stanford
University. When they developed this application, they thought of doing something different. It
was on their mind campus to invent a mobile application that is completely different from other
ones. And they finally succeeded with the app snapchat.
Discover is the newest discovery by the app owners:
After the launch of the app, it took the audiences by surprise. It was out the concept if the
entire human race that such an app could be developed that would share pictures and videos
but their nature would be ephemeral. The stuffs that are shared on the app are basically set
on time and after the time period is over, the stuffs get deleted automatically. The app is all
about it. Until recently, the app was limited to only this but now it has been upgrade to new
version and some new features have been included. Discover is the new feature. This feature has
brought the users closer with the company owners and publishers. After the launch of discover
in the market, the company faces a great success. The discover feature is an innovative step
taken by the company owners. Different brands and channels have come forward to establish
a relationship with the app. The new content enables the media companies to get engaged with
the users by posting summarized versions of their content. Users have to use their fingers for
swiping left and right. On swiping the finger left and right the story will change automatically.
And sliding up the finger the user will be enabled to read the full story. The content of the media
companies continue to get refreshed every 24 hours. And the older news becomes inaccessible.
Maintaining the normal ephemeral nature of the app discover does not allow the images to be
stayed permanently. Discover gives the channel owners the facility to have the partnership with
the app’s owner company. CNN, National Geographic, Fusion, ESPN and many other companies
have come forward to make a partnership with the app. All the media franchises update their
sites through he app.Moove Arms
To sum up with a Concluding note:
All of the media update their site at the beginning of the day and they keep changing the news.
They keep updating with various current news. And the pieces of news are not permanent
at all. They cannot be accessed after a certain time. The app has garnered the praise of the
public because o the partnership of different media. The media owners have said that they have
noticed that mostly people of 15 to 25 years old use the app and they enjoy the new discover
feature. This is the reason why the media franchises have chosen to publish their news and other
activities on the app.