Snapchat is a communication and sharing app available for Andriod, iOs and iphone
platforms. This app was designed by students of University of Stanford, USA. The aim of this
was app is to provide users a very easy, fast and simple way to communicate directly with
their friends and loved ones. One of the most special features of this app is that a user can
stipulate a time frame for which a photo remains visible to its recipients. The photo becomes
invisible once the time elapses. The idea behind this feature was to provide a secure
environment. After the designated time is elapsed, the photo not only becomes invisible to the
recipient, it also gets deleted from the Snapchat servers.
Truth is stranger than fiction
The reality of Snapchat is different from what the app promises to its users. The teens and
young adults comprise almost 95% of Snapchat users. The self- destruction feature makes
the photos invisible to the recipients and also gets deleted from their servers. This feature
allows the users to send explicit and inappropriate photos and videos because they believe
that the content will vanish within 1- 10 second time frame. The senders of such videos or
photos believe that this app is a James Bond gizmo wherein the message self- destructs.
However, the reality is different. It is alleged that the photos remain somewhere in the
servers. The videos or the photo does not disappear as the app promises. In a Federal Court of
America, Snapchat also confessed about collecting private information of its users. Now the
question arises what does Snapchat intend to do with these content.
In another twist, Snapchat in its nascent stage refused $3 Billion from Facebook in cold cash
for a takeover. The company which kick started in 2011 is yet to make any significant
revenue. It also refused a bid from Yahoo. Although it is commendable for the app founders
to resist such a lucrative offer, the internet world wonders what the founders have in their
mind with an app which has a knack of picking up controversies.Mirror Selfy
Hundreds and thousands of nude photos and videos appeared on the internet. It was
investigated that the servers of Snapchat were hacked and the private contents loaded onto
the internet. It was revealed in the Federal Trade Commission that the servers of Snapchat
are not as secure as promised. Snapchat admits that the photos and videos shared remain
unencrypted on the device and the recipient can plug the device and play it on their
computers. Further, a recipient can take a screen shot of the snap shared before it disappears.
It can be argued that such methods are beyond Snapchat to control, however, the same
cannot be said about the photos and videos which were hacked and appeared on the net. It is a
huge blow to the reputation of this app which runs on promises of a safe and secure
The founders of Snapchat must pull up their socks and try and resurrect their app. They will
need to build a strong server system which will hinder any hacking. With the $80 Million
raised through funding, the Snapchat team have a job on their hands.
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