Snapchat is one of the fastest growing companies of the tech industry, few years ago it has
started its journey as a social media app. And maybe even the developers had not ever expected
that the company will once touch the highest level of success. Their popularity is the key factor
of their success; they have been successful to drag the attraction of the young generation and
drove them towards installing the app into their device. Once the device is installed the users are
enchanted by its unique features. And the list of the features is not short like other existing
instant messaging apps.
Success statistics of Snapchat
They have been considered as one of the most convenient way of communication and made its
position among the mainstream app and even the biggest communication firm that means
Facebook offered it $3 billion, but reportedly that offer was refused. As the developer Evan was
sure of the fact by the end of the year Snapchat would itself made record which would make the
world surprised. And eventually his prediction turned out to be true and his intelligence and hard
work had brought color to his success and the whole tech world has witnessed the fact. Nearly
100 million active users are now involved with the app that explores a new world of advertising.
Advertiser have showed interest to reach to their potential customers through the app. Roughly
70 % of the users are women and per day 400 million snaps are sent and received through the
What can be the reason that mostly women are showing inclination towards the app?
The app has started its journey from September 2011, and roughly 3 years have passed and in
between this small span of journey they have crowned as the most popular app of the
communication world. A study has explored the fact that 70% of its users are women, as per the
view of the experts the women rely upon this app compared to other communicative apps due to
its feature. No matter what you share will be disappeared after the predetermined time and no
matter how much someone try those pictures cannot be regained back. And even the app will
also notify you if someone tries to save your picture by taking a screenshot of the image. Hence
it can be said that from every aspect the app is safe and secure. The women can send any sort of
images and videos without any hesitation as they are aware of the fact that those images or
videos will not be saved and there will be no evidence.
As per the latest report nearly 12% of the sent snaps are being shared with multiple users every
day and moreover 71% users of the app are under 25 that clearly implies that the app is the
source of real fun and there is something interesting which has strong captivating power.