In November 2014, Twitter co-founder Biz Stone launched ‘Super’- another quirky feather in
the cap of one of the phenomenal social networking legacies called Twitter. According to Biz
Stone, everybody loves to voice their opinions in the virtual space and ‘Super’- with its colorful
statements and weird images can help the users to put out- what’s there in their minds and
makes the opinions appear on the news feed of their friends via Facebook or Twitter. Right now,
Snapchat is giving Twitter a run for its money in terms of popularity, so it’s highly anticipated
from this social networking app to up it’s ‘oomph’ factor.
What’s the secret of Snapchat being the most-talked about ‘one’?
Since its launch in 2011, if one wants to analyze the secret behind head-turning success of
Snapchat, the points will look as follows-
• Snapchat gives intimacy- In Facebook everything is open and though it’s convenient
for the old and the wise; for hormone-raging teens- Snapchat provides with comfortable
discreetness and the intimacy of being connected to hand-picked friends.
• Snapchat=Sexting – As they say’ any publicity is a good publicity’, so it happens to
Snapchat too. With the allegation of Snapchat, being the images-messaging app, is
used mostly to send nude pictures ( sexting); the rumor only fuelled the charisma and
attraction of Snapchat among teens and adults ( aged 25- 34 years) alike.
• Snapchat means evolution- Whether it’s Snapchat Stories or Snapchat Discovery
or the latest Snapcash; this app is all about finding out new avenues to feed the social
Why & how Snapchat should become sexier in future?
Snapchat is in a good place right now where the app has started to roll in money- either
with the backings of names like Alibaba and Yahoo or tying up with dazzling brands
to augment ‘Snapchat Discovery’ segment. So it’s established that, the app is in a
position to build something quirkier, stupider, sexier and crazier for its followers, without
thinking seriously about how much revenue it’s going to fetch. Just like Biz Stone did
But to hit the Bull’s eye, Snapchat should first focus on the followings-
• To sort out friends in a more correct way
Instead of same-old ‘recents’ and ‘best friends’ groups, Snapchat should give
the users a chance to sort out friends-list in a more innovative way- in terms of
closeness, hobbies, occupation, favorites etc.
• Enrich the experience of users
From adding cooler ‘Filtering’ options to ‘Editing’ features that allow the users-
more than coloring and putting one-line text- list has many. Also making the
quality of the pictures brighter and superior must also be in Snapchat’s agenda.
• To do ‘something’ about third-party applications
With two consecutive hackings of users-data via a third party server, it’s high
time Snapchat pulls the socks up and takes some measures to – either validate or
abolish the third part applications.
To make the competition between Snapchat and Twitter spicier, it’s extremely
expected that the former indulges Snapchatters with a more hedonic ride.