Snapchat’s wide base of teenage followers and users has prompted the development of many
third party apps and other companies to companies to come up with a similar app. But nothing
can ever beat the unique feature of Snapchat involving the appearing and disappearing of photos
and videos within the stipulated time. The app Snapchat is one of a kind because of its unique
features and user-friendly interface. Many similar apps have come up but did not succeed in
compeering with Snapchat. Some lost into oblivion in its attempt to gain popularity and some
apps are still struggling to be known to others. The introduction of these apps could not affect the
status of Snapchat among the users.
Facebook’s latest app-Slingshot
Facebook lately launched an app similar to that of Snapchat. Critics all over the world are
viewing this as a desperate attempt by Facebook to attract the attention of the teenagers who are
getting detached for the popular social networking site. Some critics also feel that Facebook
has taken this deliberate step after the failure to acquire Snapchat for a lump sum amount of
three billion dollars. The app developed by the Creative Labs of Facebook is known a Slingshot.
Now the inevitable question lies in the fact whether Facebook’s Slingshot will be able to attain
the same momentum as that of Snapchat and whether Facebook can regain its base of teenage
followers through this app.I Love Mirrors
Difference of feature between Snapchat and Slingshot
Slingshot developed by Facebook is a bit different from that of Snapchat. In this mobile photo
and video sharing app, the photos and the videos can be viewed only when the recipient
responds by sending his own photo or video. The app allows the users to share their photos and
videos that last only for a limited time just as Snap chat. Had there not been the spin, Facebook’s
Slingshot would have been called the clone of Snapchat. The creator of the app claims that the
app was developed with the view that the disappearing messages makes an app more appealing
to this generation who prefer to snap than text. The ephemeral nature of the photos and video
makes it more spontaneous, expressive and raw. It will allow the users to share their photos in a
way as everyone lives; only for the moment.
Unique feature of Slingshot
According to the creators of Slingshot, the unique feature of Slingshot involves the fact that
the photos and the videos can be shared only if the other person or the recipient reciprocates
with his or her own photo or video. The main aim for making Slingshot was to make everyone
participate which creates less pressure and provides more room for creativity and spontaneity.
This unique spin can be the only unique way to market the app in the world of photo sharing app
which is getting saturated day by day with the cutting-edge technology. This can be the only sin
to differentiate Slingshot from Snap chat.
It will be exciting to discover whether Facebook’s Slingshot can compete with Snapchat and
gain back popularity of the teenagers.