Remember those days when the Internet was just discovered and was very much in its nascent
stage. At that time and still now the Silicon Valley remained as an important place for different
IT companies to promote invention, innovation in the IT sector. Since then numerous software
companies have emerged and grown from here and this includes companies like Snapchat. It is
therefore very natural for a business, especially in the IT genre to have its business in the Silicon
Valley. It is definitely an ideal place to commence a business. But at the same time it is quite
costly to have spacious offices in this business hub. Only the big companies can aspire to have a
solid infrastructure, human resources in this part of the world.
Though from this argument, it is quite lucid that companies like Snapchat have the credentials to
start business from here, but a few incidents associated with the company have tarnished its
reputation to a considerable extent. In this regard it is pertinent to state that the company
promised its clients, customers quality services, products but failed miserably when it comes to
action. The previous versions of the software had a major snag that prevented it from functioning
properly.I Cant See Any Domains And Business Names
Also, owing to poor designs, hackers hacked accounts of millions of users of the application.
This resulted in the leakage of data. Also the leaked Snapchat picture was posted in in various
websites by hackers. This was a serious issue and users of that application felt that they were
deceived, cheated. As a consequence, they sought aid from the government agencies like the
Federal Trade Commission to impart adequate justice for the debacle on the part of the company.
Therefore, despite having office premises in a posh IT hub of the USA, the company failed
utterly to maintain its reputation among its users and clients. Nowadays, the company is being
adequately monitored by an independent agency and such monitoring will resume for a period of
20 years, according to a settlement agreement of the company with the FTC.
In the meantime, the company claims of taking the necessary steps to augment security and
privacy of its products. It has updated its product design and also made relevant alterations in the
policies as such practice is highly beneficial while using the product.
The company claims that in contemporary times, the updated versions of its products are highly
popular among users across the globe. They furnish user reviews as proof of their claim. Experts
believe that the company is not that old and therefore is still in the process of learning from its
experiences. User fraternity often makes suggestions to the company, which it incorporates in
order to make the product, in this case the Snapchat application more effective, efficient as well
as popular among the users. Surveys, suggest that more and more people prefer this app for
Snapchat picture sharing than any other application.