They say something that gets popular, not only enjoys admiration, but criticism as well. No
matter how good you are, and how brilliant the features you possess, when it comes to
perspectives, there will be more opinions and perspectives against you than in your support.
This is the dilemma of almost everything including applications. Bad, but true!
Something similar happened and quite often, happens to the famous application, Snapchat.
The whole internet world was full of the news about safety and security vulnerabilities of
Snapchat. There were few obstacles and small faults in the security system but the news and
allegations against the application was that it is purposely selling the data and information of
its users and is making money through it.
Incidents that gave fire to these allegations:
These allegations against the snapchat app caught more velocity when the news of snapchat
leaked pictures hit the internet world. People started believing that allegations against
snapchat app are true, and snapchat leaked pictures are proof of those allegation. Apart
from that, the hack of snapchat server, and then release of snapchat leaked pictures by the
hackers’ added spice to this news. Though the company apologized and agreed that security
system had some faults and took immediate action on it, but denied any involvement in
selling data to third party.I Came In Like A Wrecking Ball Ye
Impact of these allegations:
Though expert believe that raising allegation against snapchat app was actually a part of a
bigger plot. The allegations were made to decrease the popularity this app is getting, and
earning. A lot of other social media and networking companies felt this application as a threat
and thus created a lobby against this app. However, all these allegations worked in favor of
this app. It gained high popularity on internet. The impact rather was positive, as the number
of users began increasing exponentially, gradually making the application one of the most
Impact of Yahoo’s Investment:
When the news of Yahoo investing in Snapchat came in to news, it did not surprise experts,
however the general public were taken a bit by surprise. Experts did not surprise because,
they knew the condition yahoo was in. with investment in alibaba.com, yahoo considerably
made a good profit. This meant that investing in fast growing and upcoming application is
extremely profitable. On the other hand, growing market acquisition of Facebook and Google
is also a sign of worry. Under such circumstances, Yahoo coming together with this app was
quite natural and a profitable move.
The general publics were taken by surprise because they on one hand were reading news in
which this app was being accused and allegations were put against its security and safety
policies. On the other hand, they heard that one of the oldest and biggest technology
companies, Yahoo is going to invest in this application company. So it was quite a surprising
element for them.
The final impact of all these news on this app was quite clear. People could trust on the
application and could easily discard the news of its insecure features. Through Yahoo
investing, this company also gained credibility in market.