Horny little beach slut

Wooing the women- snapchat makes the move

Snapchat is the buzz word in everyone’s mouth. It has revolutionized the way people

communicate through mobiles. The self- destructing nature of the contents sent are a feature

which caters to all the user needs. Today 80% of Snapchat users are teens and young adults.

Out of this, 70% are female users.

The reason

The 70% women user is not a random figure. There is a reason why Snapchat appeals to

women. The safe and secure environment that it offers to its users is one of the reasons for

the influx of women users. Secondly, it offers its users a time frame within which the content

is deleted from the device of the recipient. The time frame can be set within 1- 10 seconds.

This feature gives the app and the sharing process a very discreet appeal. This is also a unique

feature that no other app offers. Approximately 400 million snaps are shared every day. The

app is also very easy to use and simple to navigate. The interface of the app is very user

friendly. However, the latest invention by Snapchat team called ‘Snapchat Stories’ has a 24

hour time line. This latest innovation has increased the popularity and is poised to take the

app into the next level.

The promise

The success that this app has witnessed in the first 2-3 years is staggering. However, all is

not rosy with the company. The promise of safe and secure environment is not true in its

entirety. In fact, the Snapchat servers are loosely protected. They have been hacked twice in

a scale unimaginable. First, millions of photographs appeared on the internet. These are the

same content that the users sent to each other knowing that it will be deleted within a few

seconds. The contents did disappear from the receiver’s device, but remained somewhere in

the servers. Most of the contents that were leaked were inappropriate content and probably

originated from a female user.

The second hack focused on the contact details of the users. This time partial contact numbers

of the users were leaked on the internet. Anyone interested in the full information can easily

do so. This was a hit on the privacy of the users and their normal life is in jeopardy. What is

most shocking that in spite of these hacks, the team did not realise their mistake. Although

some measures were taken to strengthen the servers, there was no apology from either the

team or the founders Evan Spiegel and Bobby Murphy.

The after effects

Interim, Snapchat also rebuffed a lucrative $3 billion takeover bid from Facebook. The

technology industry was in awe of the bid and the rebuff. With the company not earning from

its app, the move perplexed many. The company raised $ 800 million recently and there are

plans for expansion of the app with the introduction of other languages. However, in order to

hold on to the existing users, Snapchat must avoid any further hacks and leaked information

of its users which mostly are young women. The company must value its women users. It is

also interesting to note that an app which has so many female users will woo male users.

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