Snapchat Is in Partnership Talks with BuzzFeed, Time, Others
Interesting news, the photo sharing app company Snapchat is said to be in negotiations with
enterprises like Vice, Spotify, Comedy Central to launch Discover. It is understood that a section
within the application will serve the users article and blog, contents, dirty videos, music
manufactured by popular media enterprises.
Snapchat’s partnering with other media moguls
Besides Vice, the company is pondering on partnerships with news and media companies like
CNN, Buzzfeed, the daily Mail, Hearst, ESPN, National Geographic, Vevo, and Time Inc.
Spokesperson at Vevo and ESPN acknowledged that they are pretty much interested in working
with Snapchat. But other media companies were very much reserved when their comments in
this matter were sought. Also, in this regard, the photo sharing company in context preferred to
Need for partnership programs of the company with other media companies
The ambitions of the company are quite high so far as media distributions are concerned. It is
believed that partnership programs of Snapchat with certain media companies will prove to be
highly successful as they are extremely creative about still imagery and video. And if the
company can provide to its valued users text and audio message services then it can expect to
become the most sought after application in the App world.
The company boast about its users and audiences most of whom are young. It feels that it can
attract more audiences by tying up with reputed media publishing houses. Text partners like
Vice, Buzzfeed and Time Inc are making significant progress in business with the company.
Strategies and priorities of Snapchat
The partnership named as Discover encompasses contents created by the above mentioned
companies. Being a business house with offices in the Silicon valley the company prioritizes on
doing business with partner enterprises, simultaneously retaining a portion of the revenue
collected in the process.
The most interesting feature of the Discover is that media distributed through it changes
periodically and thus it is important on the part of the users to check the contents on a routine
The media collection available in Discover ranges from being short to long. Surveys revealed
that users have exhibited their keenness on reading longer stories in their mobiles. Though
Snapchat’s product was scheduled to be released in the month of November, but owing to a few
technical issues the actual date of launch is not known.
The strategy adopted by the company is very similar to that of Facebook’s. It is not known
whether the FaceBook followed it or vice versa. But as a matter of fact, Facebook made a buyout
offer to the company which the later vociferously refused. Reports say that other companies are
launching apps that are akin to those launched by the company.
In this competitive environment, every enterprise in the IT sector is planning to make their way
to the top and therefore it is very much required for this photo sharing company to do something
different that can allure more and more web users to register with the app. Its logical that greater
business undoubtedly enhances the company’s credibility in terms of revenue earning. Although
it is a popular name in contemporary IT space and therefore there has been efforts on the part of
the company management to sustain it with time.