Securing user privacy was high on the agenda for the creators of applications like Snapchat. In
fact the app used a special system by virtue of which the photos uploaded with the app stayed
100% secure and when users sent the same to their friends, then the photos disappear just after
they are viewed. This system prevented to a great extent the possibility of leakage of image data
on the part of the company.
Problem in preventing leakage
Despite adequate security measures on the part of the company, a debacle leading to the leakage
of photos and videos by hackers could not be prevented. This led to the setting up of an
investigation team to find out the reasons that led to the occurrence of such a security breach on
the part of the company. The findings of the Federal Trade Commission reveal that the privacy
settings of the app mislead the users. Consequently a complaint was filed and this resulted in a
settlement. It is important for a company that markets security and privacy as essential points
during pitching its services to the customers.
It is obvious that any company making misrepresentations to customers regarding its security
Despite Snapchat claiming that it destroys the photos, once after they are viewed, there are
support apps developed allowing users to save Snapchat photos without changing the app. With
this app, even if an individual takes a screenshot of the photo, then the user gets a notification.
Therefore, external apps can be used if the users feel to store the images of the Snapchat.
Similarly, videos can be located and saved by using certain methods. The location information is
often used by the company for data mining purposes. It has been observed that Snapchat never
verified phone numbers and as a consequence, some users registered with numbers which were
not their own.Have A Mirror
The Friend finding feature
Snapchat has a “Find Friend” feature that allows the users to communicate with friends by
sending photos, videos to strangers. This lacuna in the app design and development led to the
hackers hacking multiple accounts of the app, sending numerous Find Friend requests using
phone numbers that were randomly generated.
The hackers got access to voluminous Snapchat usernames, mobile phone numbers. This led to
spamming, phishing, and other unwanted communications. The creators of Snapchat are of the
opinion that they are working to make the app more effective. They say that they are trying to fix
the lacunas and make the app more satisfying. The developers of Snapchat commenced working
on the app with the sole objective of making it a unique, fast and easy way to communicate with
photos. The company acknowledged that they have learnt a lot from their experiences, based on
which they are trying to devise a product that can give tough competition to other products of its
However, surveys suggest that nowadays people are quite contented with the services provided
using the app.