In the list of widely held social networking sites such as Facebook, Instangram, and Twitter-
Snapchat is the latest addition which West Midlands Police has added in its social media
strategy to connect with the youth of the local area.
Since 2011, the photo-messaging app has been fast becoming a channel for the youngsters to
exchange images. With updated feature of Snapchat stories that have also become a part of a
social networking phenomenon; it’s no wonder that West Midlands Police has taken a right step
forward to spread its message among youth.
How Social media has become a tool for Police to eradicate crime?
In this world of fast lives and shorter attention spans, social networking sites play a vital role
when it comes to running a company. Same is true for Police departments also. In the age of
mob violence, youth-turning- rogues and sexual crime involving children are on the rise; police
department of any developed city must be always on the look-out to creating new avenues to
connect with the youngsters and what’s better than social networking podiums like Facebook,
Twitter, Instagram, and Pineterest? And now Snapchat has also joined the gang.
Facebook launched in 2005 but it took a long time for the police to embrace its potential fully.
But now, from browsing through Facebook profiles to pin-point a suspect in hide-out to catch
a cyber stalker; Facebook is a useful accessory for Police to solve cases. On the other hand,
Pineterest is being used by many law enforcement departments to accelerate the ‘missing’
or ‘lost & found’ colum.While Twitter is a wonderful tool to gauge the public mood before any
type of violent protests or riots take place, New York City Police has been leveraging Instagram
by appealing to citizens to post their smiling pictures with police so that a positive vibe about
law-enforcers will circulate among ‘netizens’.Hangover Poo Mate
Now the question is- how Snapchat can be a precious tool for West Midlands Police?
West Midlands Police has included Snapchat in its strategy of social media communication when
the higher officials felt the need to strengthen the program of community policing. The West
Midlands Police in Birmingham area UK- is planning to implement Snapchat in the following
• Tips to prevent crimes in the local area via Snapchat stories.
• Making the gen-next inhabitants of West Midlands aware about the positive steps
initiated by police.
• Encouraging the people to let the police know any grievances relating to law and order of
a particular locality.
But the crucial point is- though Snapchat can be used to connect with ‘WestMidsPolice’-
the user name of West Midlands Police in the app; it can’t be leveraged to report a crime.
Keily Gartland, the official from corporate communications department of West
Midlands Police, has stated that- “Part of this work is about connecting with younger
people and helping them to feel they have a close connection with their local police”.
Now it’s to watch, how long this campaign involving Snapchat, will bear fruits for West