Reason of the Clash:
Facebook is one of the biggest social networking giant at present, and has highest number of
users. Its user friendly platform and extremely fabulous coding, helps people in connecting with
each other easily on the virtual platform. Features like Find Friends facebook, and Facebook
search friends helps a user in search their friends from all over the world on Facebook.
Snapchat on the other hand is developing extremely fast on its idea and is providing its users
with extremely new and innovative way of expressing themselves and connecting with each
other. Thus, this app is getting extremely popular amongst people and is growing vigorously. It
is also said to be one of the most used app by teenagers. This rapid growth of this app is posing
threat to Facebook, and thus made the two giants clash. Facebook initially tried to make an app
similar to this app, but after failing, tried to buy the company, which was eventually turned
down, by the latter’s CEO and Co-Founder.
What is SnapChat:
It is basically a Photo messaging app in which users can send pictures and videos to their friend
and family. The App opens straight to the camera through which you can click pictures, add text
or drawing and send them to the user of your choice. Additive feature here is that the text you
send is equipped with a timer and is displayed to the receiver only for that particular time and
then gets deleted forever.
What made it so Famous:
The new idea of exchanging photos directly and the timer that deletes the picture after a certain
times is an amazing feature because it means you do not need to use phone’s memory for storing
pictures, and neither do you need to first click and then browse the pictures to send a pic to your
friends. On addition, you can chat through text messages on this app.