Forget and Forgive
Snapchat- the latest sensation in the world of apps has been in the news for all the wrong
reasons. The company founded by Evan Spiegel and Bobby Murphy has taken to deaf ears all
the hacking and leaking of private information of the millions of users. The app which promised
a safe and secure environment to share photos and videos is a complete lie. Further, the photos
which are self- destructing, actually remained somewhere in the server. This lie complied
with insecure server and poor security allowed hackers to post millions of nude images on the
internet- all of which were shared through Snapchat at some point of time since its inception in
The internet world was going viral when the photo hack happened. Thousands and thousands
of images appeared on the net. Most of these images were inappropriate to say the least. Next
was the hack of the private information of the users of Snapchat. All but the last two digits of
their contact numbers appeared on the net. Anyone who fancied further information could have
retrieved all the numbers by paying the hackers. These incidents have jolted the confidence of
the users who believed that they were in a safe environment.
The Apology that never came
The apology never came. For a company which failed to keep all its promises to its users,
an apology was widely expected. However, to our dismay, the apology never came. It is
as if the hack never happened. Apart from the hack of the pictures and videos, about 4.6
million usernames and phone numbers were hacked. These are huge numbers for a company
which turned down a takeover from Facebook recently. Such sloppy coding and weak server
management from Snapchat was never expected. The silence after the hacking storm from the
founders drew criticism from across the technology industry. For instance, Fortune Magazine’s
Dan Primack opined that if the founders don’t apologize for the mess, then they are not the right
candidate for the job. Another industry expert tweeted that when your company messes up, one
must apologize. Being humble and showing empathy to its users would have been a nice gesture
from the part of the company.
The after effects
Just prior to the hacking incidents, Snapchat turned down a very lucrative takeover offer from
Facebook. This stance resembled that the founders of Snapchat have bigger plans in their mind.
However, not apologizing for the incident isn’t one of the better ideas. However, it is not clear
whether the founders were advised to remain silent about the issue or was it entirely their call.
Moreover, if the company survives few more years in the market and continue to grow at the
rate that it has since its inception, then the masses will forget about this incident altogether. In
the technology world, hacking is a regular phenomenon. Even the likes of Facebook and Twitter
accounts have been hacked in the past, but we continue to use it daily. We human being are
forgiving and most times forget about our past. Most likely, five years later, people will forget
this incident and all the fuss and drama surrounding the app will be dead and buried.