Evan Spiegel spoke about company’s latest venture – xxx pics/vids

Evan Spiegel, the CEO of Snapchat renounces the news of launching Apple watch app

After satisfying the journalists with his answer on messaging, media and his notion about

miscellany in tech at the Code Conference that was held at Southern California, the CEO of

Snapchat was asked whether Snapchat really had a plan to introduce Apple watch app. But he

denied the fact proclaiming that people certainly will not take much interest to view the image in

such small screen when they have the opportunity to view in the larger screen of smart phone.

They did not find any future of this project, rather they were afraid that all their efforts may go to

vain, hence they did not proceed with the project. Rather the company is now focusing upon

three-branched business tactics. He divided the branches as a) Camera and Photo editing tools b)

Communications and c) Content.
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They are planning for introducing something unique

Walt Mossberg questioned him whether they were planning to try their hand at a new platform or

they would just stick to the phone app. Evan Spiegel did not confirm the fact but asserted that the

world can expect to experience something new. Spiegel also stated that the company was

approaching 100 million active users in “expanded” markets and that 65% of users were

generating snaps, contents daily. In comparison to that, it is reported Facebook’s 936 million

users only use it once in a month to create content. This statistics is enough to exhibit the users’

interest towards the app.

Working upon launching new features that are supposed to be beneficial for the marketers

Snapchat now has 330 employees and has undergone through huge development since its

establishment in 2011 and has vigorously strengthened up their products that are being offered

for the last one year: chat, Stories, Discover and live video. Its last funding session increased its

valuation at $20 billion. According to the experts, its attractiveness largely depends upon the

demographic and upon the vigorous engagement tempo that emerges from the published contents

and the linked advertising. As an element of “content” component of its business tactics,

Snapchat had introduced Discover; this feature of the app is built for the expiring stories of its

media partners such as Cosmo, National Geographic, and Comedy Central. The reports from

those associates are different, however Cosmo are even now reporting millions views daily on

their stories. But some advertisers are still now reluctant to post ads at Snapchat as they believe it

does not pass on the essential kinds of measurement and targeting metrics that is usually

expected from such effective social media applications. For those Evan and his team is restlessly

working upon introducing more effectual and attractive features for the app so that it can

abolishes the doubt of the advertisers.

No one could have ever imagined that this app would gain so much popularity, but due the

prudency of the creators now it has become one of the commonly used social media app.

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