Taco Bell finds ‘crazy engaged’ Snapchat audience
Use of the various social networking sites for promotion
With the everyday increasing popularity of the social networking, it has not only become
a joyous media of entertainment for the people but also a home for business flourishing.
Social networking connects people. It brings together the interests of people to what the
businessmen have got to offer. Though it is of utmost crucial importance for the marketers
to make sure that whatever they post should be digitally impressive and expressive because
people will only see what they like and the rest goes straight into the ignore-box. This fact
holds a lot more importance in a social networking app like Snapchat where the users have
no idea as to what will be displayed once they hit the screen and the marketers surely don’t
want to frustrate their targets with something the users would not wish to see.
Using of Snapchat by Taco Bell to get popularity
Taco Bell is one of the leading American chain of fast-food which has gained a little too
much of popularity amongst the youngsters lately for its specialty in tacos and burritos. Taco
Bell was yet another chain of food services which at the right time targeted a good audience
through the recent growing app Snapchat where Taco Bell has around 200,000 friends to
Snapchat is used by almost 30 million users of which the most dominating audience is of
youngsters and teens below the age group of 25 years of age and 70% of Snapchat users are
females, both of which create a wide potential for these brands to reach the world’s young
and enthusiastic generation. For a brand like Taco Bell, advertising through Snapchat was a
mere test but they found it interesting to be playing with the in-trend social networking. Taco
bell has been posting either photographs or short stories with a collage of photos and videos.
The end results to which are that 80% of their friends open the posts they send and 90% of
those view then till they last.
When it is known the content can’t be forced down the people’s throat, it is simply being
injected to them. Despite of which the users still have a choice to review it or let it go. Seeing
this amazing a feedback from the Snapchat users, Taco Bell finds them ‘crazy engaged’.
Crazy; because of their response to whatever gets posted. Snapchat is found in the tabloids
recently for their news about plans to build up an ad and news agency into its normal
platform to promote business marketing and spreading media. The same is found to be the
reason for a lot of business developers trying to make close contacts with the Snapchat
group. Snapchat is a social network that is at its growing stage. It does have flaws in context
to the ad sector but it will undoubtedly become in future a bridge between the demand and
the supply, the sellers and the buyers, the common people and the businesses. So, it is not
a mere photo sharing app. Apart from the youngsters, it has got good popularity among the
companies selling consumer goods and services.