The hype about the photo sharing app snapchat
Snapchat is one of the most talked about apps of the generation. And the app is constantly
upgrading its features for the betterment of the users. The app that has originated only to transfer
photos, videos and instant messages to the people within the friend’s tally, is now into the world
of advertisement also. And what is the reason behind the advertisement companies to make such
a huge amount of investment?
The popularity of the app is one of bonus point that helps the company to have such a tally of
investment lined up. Yet in this market of inflation, the app has also said to have rejected the bid
of 3million dollar of Facebook. But what is original reason behind the rejection of the deal?
What may be the reason behind the rejection of the bid?
Facebook is a media giant in the similar arena as Snapchat, yet the reason behind the rejection
of the bid is still not clear to many. And many are speculation some reasons, like:
• If the Snapchat would have settled the deal with the media giant Facebook, it would
mean that the exposure of the app and development strategies in plan would have
• Snapchat is one of the most innovative app of the generation that is developing very
fast, with the collaboration issue of development have to be made with the concern of
the Facebook, which is the reason why Snap chat might have rejected the bid.
• Other similar apps like the Instigram and WhatsApp went in collaboration with
Facebook, in such case the development of the app, would not have come to focus. So,
that might have stayed in the mind of the authority of Snap chat which might also be
the reason behind the rejection of the bid offered by Facebook.
Investment offers apart from Facebook
Apart from Facebook many top multinational companies like Yahoo and many other are having
talk with the app to invest in the making new similar apps. Looking at the development and fan
base of the app it can be said that the app is one of the most popular among all the related apps in
the market. With such a fan base it is sure that the app is likely to have a secured future ahead.
Chinese e-commerce website Tencent Holding has offered bid to the two year old fast messaging
service to worth its value $4 billion.
To sum up
It clear from the above lines that the app is one of latest app of the generation that is very popular
among youth which is the reason why investors are looking to utilize that popularity to get effect
results of marketing associating with the app. The amount of investment is not at all small, so the
future of the company is also looking in secured hands.
But side by side the disappearing app has also said to have rejected the bid offered by the media
giant in the related arena. And a lot sections have been on the reason behind such a rejection.