Snapchat introducing “personalized” ads – Will it be interesting or uncomfortable?
Even though apps like snapchat claim to be a social app with a difference when they initially
introduce themselves in the digital market, the natural course of things always leads them
somehow or the other on the same path – the one that leads to profit. After being a part of so-
called free social networking sites, the creators of this application has realized that by carrying
on like this they are going to end up bankrupt and hence as a drastic measure, they have decided
to start accepting advertisement sponsors. Since the highest number of users of this app is in
United States, the inauguration of this policy will be done through them as they receive the first
advertisement the coming weekend.
Method of introduction
In an desperate attempt to stay true to its word that it shall always remain different from most
other social chatting apps out there, the ads that are going to be introduced by snapchat are not
going to be “must-see apps” in the sense that the users will have the option of either viewing the
apps or deleting them without even seeing them. In contrast to some of the apps which force their
users to bear the ordeal of going through each and every ad that pop up on their screen in order
to continue using the respective apps, the advertisements in case of this particular application
will appear under a specific section called “recent updates”. In case the user decides to view the
advertisement, they can be rest assured that the advertisement, be it a video or an image, will not
be taking up any storage or internal space in their device, for just like some of the stock features
of this app include the trait of disappearing within the next 24 hours, so will these ads.
Do I Look Like A Batman
While the organizing team of snapchat has been all hush-hush about the content of their
introductory ad, they have promised their users that unlike most popular social apps which
feature ads which almost never bear any relevance to the likes of the user using the app, the ads
featured in this app will be innovative enough to target the specific interests of the users using
them. This is how they plan to appeal to the users who, according to them, will actually take out
time to voluntarily view these ads. However, though there has been no comment on this matter
so far from the creators, it is definitely a possibility that in order to sort out ads which will cater
to every individual’s personal taste, the app will have to make use of personal information such
as the location of the user, data accumulated through cookies and various other tracking methods,
which legally they are entitled to use, as such a clause exists in the terms and conditions that the
users have to agree upon before using the app itself.
Taking itself out of the group of free social networking sites is a big step for this app but as to
whether their scheme of making money ends up to be successful, only time will tell.