In today’s world social networking has become a huge part of our life. Especially, for teenagers it’s a thing without which they can’t live. Like many other social networking applications SNAPCHAT is also another impressive inclusion to this social networking family.
This mobile application has several advantages like, user can add filter to his photos, and also can talk to his family and friends. It is also providing security to his users, as user can set the time limit after which the private photos will be deleted from receivers’ device. Spiegel explained that this application intended to counteract the trend of users of it being compelled to manage an idealized online identity for their own purpose. As people have lost trust from social networking because of fake profiles.
In the mean time, some people said that anyone can take screenshot easily in that period of time. But SNAPCHAT developers also have solution of that problem. The receiver needs to maintain the touch to view the image, therefore it is impossible to take screenshot on that way. There are still some issues on the user privacy. Like, anyone can take photos of that from any other devices but the developers are working on it.
This application also has the facility of recording videos. User can record their own videos and send that to their closer ones. But, some users have registered interruption while playing the video. Developers have mentioned that as a server problem and soon be fixed. SNAPCHAT developers have also included the emoji icons, so that the users can now also send these icons while chatting.
This application is increasing its users day by day. The application is downloaded everyday by many people worldwide, because of its addictiveness. Eighty percent of its users are from United States of America. People of age group 13 to 25 are using it mostly. The success of this application is achieved not only because of its user privacy, also because people finding it interesting. The application is available in several languages like English, Spanish, Korean, German, French and others.
SNAPCHAT revealed that its users sharing 60 million messages daily and 700 million photos per day. Because, of this many marketing brands are using this application to promote their product. Companies have added SNAPCHAT to their list for promotions on social networking sites, and its features attracting people. SNAPCHAT promises more in coming years for its users.