Snapchat’s new edition snapchat discover is the latest discovery of the app. Since the day f its
launch it has become one of the most popular app among the publishers. The kind of craze it has
generated among the teen shave drawn the attention of the publishers. They said it was a golden
chance for the to reach more people with the help of the app. The app is used by teens and kids
mostly. They love to stay upto date and for them it is also like a golden opportunity to have
Publishers are making the most of the app:
Till now there are 12 publishers who have established a partnership with the app. One publisher
said that what is the exact number cannot be told but it is being accepted by people in huge
number. This app is meant for smartphone users and tab users. The publishers have agreed on
an agreement with the snapchat app. Every morning the publishers update their site via this
app. The publisher those who are in a partnership with the app are: CNN, MTV, Cosmopolitan,
Daily Mail, Food network, National Geographic, People, Vice, Yahoo News, Fusion etc. Those
publishers are leading ones in the world of television. They lead their respective fields. Some
run educational publishing and some are in the entertainment business. But each one is popular
among young adults. The app snapchat is being used by all teenagers and the kind of relation
they share with the app is noteworthy. No publisher thinks for the second time to take the
advantage of the app.
CNN with the app:
CNN, which is quite a popular name among the news world, stated that the app has a myriad
number of audiences. And those audiences are dedicated and passionate. The news channel posts
every morning a mixed of existing and exciting news. They cover different range of reports from
international stories to entertainment news to political coverage. They post their stories either in
text or in videos. They have express their view saying that it is a real dynamic experience for all.
They usually post five stories each morning.
Partnership of National Geographic:
National Geographic has expressed their feelings stating that it is really an exciting thing for
them because using the app means reach more people daily. For them it is chance for them to
stand and face a group of young people and their thoughts. The content of the channel is a mixed
of short form of videos, articles and photo0driven stories on travel and adventurous journeys.
The channel has also experimented with creating snapchat pics quizzes and so on.
Daily mail is on one of the partner with the app. They said in their statement that the news on the
app almost looks like the news feed of their own site. They post as early as 3.00 A.M their news
with 14 images. They said that they are looking forward to update their site with the new edition
of the app.