A company which has barely made a name for itself as a social networking site and which goes
ahead and rejects an offer as tempting as 3 billion dollars from one of the leading social networks
in the market must either be planning a miracle which generates insane amounts of money or it
has “doom” written all over it. While the latter prospect seems to be more likely, the former has
every possibility of becoming true if the history of new ventures in the virtual world is evaluated
within the past decade.
Advertisement – A big asset
Snapchat is currently making news and what better way to attract sponsors than to actually be
in the headlines! Even though this social app is marketing in a way so that it can reach families
as a whole, teenagers are the ones who mostly use this newly launched feature in their phones.
These teens should be ones that the owners should be targeting for they receive hundreds of
friend pictures a day. Any ad sponsor would be delighted to have the opportunity to run their
advertisement in the form of a video or poster every dozen pictures or so. Moreover, teenagers
have more patience for the things they want badly to check out like friend pictures than when
they have to finish homework. These ads should not be much of a bother at all.