Snap chat is that brand new, transitory messaging application that is booming gradually in the
modern age advertising industry with a super swift momentum. At a recent blog the owner of
this Los Angeles based company had admitted that the central is to convey the current updates of
each and every thing that’s going to create a ripple around, to the entire mass. But the audiences
play a key role since they play the decisive role that they will choose the app or leave it to get
doomed under rivalry.
What is snap chat?
Basically snap chat is a photo-texting app that is mainly invented and developed by the trio Mr.
Bobby Murphy, Evan Spiegel and Reggie brown. With the help of this application, the users can
click images or record any video and then add a text or a little chat to it, and then send them to a
flock of selected recipients. Well, such sent video and images are termed as snaps.
Well as far its benefits or popularity is concerned; it almost shook the ground of the modern
century with its advent. Nowadays, snap chat is not only popular amongst the youngsters who
use snapshot as the tool of expressing their fun activities and experiences. A school of
researchers assumed that since snap chat or snap shots are ephemeral in nature, it’s easy to
convey any secret message or image to the recipients since, there is no fear for spilling the bean
The secret of popularity
The researchers claim that the cause of its popularity is not only the ephemeral nature of it, that
keeps the users privacy intact, but because the users find it a fun activity to access it. Basically in
the modern decade, where life is equivalent to a race, which has turned earth into a wrestling
ground, where the humans are the puppets of time and social instructions, the advent of snap chat
is more like the arrival of a fresh, cool breeze in a desert, that allow the people to enjoy moment
that they spend on having fun with the snap chats.
However the app encountered numerous controversies at different times. When their photographs
were leaked by rivals, and when people felt insecure for the leakage, they encountered a setback.
However people gets enthusiastic not just for the right reasons, but also for the wrong reasons.
The leakage not just created waves of controversy but also created negative publicity in a way
that raised the brows of people who loves a leakage and fun generated from that. People love
nasty fun too, and when they get it free in such a way, they gobble it up with the sauce of
negative media publicity and more dirty talks. The same thing happened here too, and people
who wanted to and could take fun from the episode, absorbed all they could, and are still doing it
The rise to domination
But thankfully the bugs have been fixed now, and now people know how to use the app for all
the right reasons. Snapchat is still getting lots of downloads everyday in tabs, smartphones and
phablets, but for the right reasons. It’s extreme level of digital marketing, and advertising, that
has taken over the app’s use, and people have started using it as the next gen advertising method.