In the year 2011 a photos messaging application was first launched by the three students of
Stanford University. This application, developed by the students Evan Spiegel, Bobby
Murphy and Reggie Brown, was launched under the name “Picaboo” which can be used to
take photos, record videos, texting and drawings by the users and the users could send them
to a specific and controlled list of recipients. These sent files such as video, photo etc are
called as “Snaps”. Snaps have an interesting character that the users can put a time limit on a
particular snap as per the choice. After receiving those files by the recipients those snaps will
be deleted from the recipients’ device as well as from the application server after completing
that time span specified by the sender. At that time this famous application was developed
only for the iOS operating platform in July 2011, though later Picaboo was re lunched under
the name “Snapchat”. The mascot of this popular photos messaging application was
developed and derived by one of the developers Brown as “Ghostface Chillah”
The huge sharing done by users
In the month of 2012, 25 snaps were sent per second by the users and in the month of
November of that same year users have shared over one billion snaps through the Snapchat
iOS application with 20 millions snaps were being shared per day by the user of this
application. Previously Snapchat was lunched for iOS platform only but on November 2012
that same application was re launched for the android platform also.
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Exciting features of the app
Snapchat, the world famous photos messaging application is full of exciting features specially
designed for its modern users. It has got screen shot facility so that the recipient can take the
screenshot of the snaps during viewing. “Snapchat Stories” feature helps the users to create
the link of shared contents which can be viewed for a unlimited number of times over 24
hours. “Snap Cash” feature enables the users to transfer funds to their friends in a fully
secured way. “Snapkidz” launched as a part of the original application only for the users
below 13 years to take photos, videos and drawing on them but not to transfer the snaps to
other devices. “Here” is another feature which helps the user to know about the available
friends engaged for video chatting. “Discover” feature helps to consume text and videos from
different editorial teams. The “Best Friend” feature is updated with interesting emoji icons.
According to a report by Pew Research Centre, eleven percent of teen say that they use
Snapchat most frequently. Therefore it is proved that Snapchat is more devoted to its service
as a social network than competitors like Facebook or Instagram. Snapchat is in the top three
of the social networks used by teens, overtaking Twitter, Google+ and Vine.
But sometimes the famous technologies can be used in such a way that leads to pull the
curtain of curse in one’s life like Andrew Barr, the principal of an elite Victorian private
school. He has resigned from his job after photo surfaces of him on Snapchat watching porn
in his school office. An investigation was launched after the photo was shared on Snapchat.
The college council has called his actions “a breach of our standards”.