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With rising competition and growing demands, it is very important for a company to be careful

about their product and service. With so many competitors in the market, who claim to be better

than each other, it is highly important that one should keep coming out with something creative

and innovative, so that they make something unique and special. If you believe you have

something great or unique, the best way to protect it is to get a patent for it. That is exactly what

Snapchat did. It got two patents in its name, and has ensured its place in the application market.
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Present Status of Snapchat:

Snapchat is amongst the top companies in the technology world, which had a steep and quite

immense growth. The company was launched in 2011, and since then it has not looked back.

In October 2013, the company was estimated to be of approximately 4 Billion United States

Dollars. In an interview given to the Forbes magazine, the CEO and Co-founder of this app

publicly accepted that he was offered a sum that was approximately 3 Billion United States

Dollar, in cash, to be acquired by Facebook. However, he turned the offer down, because he felt

that very few people get the opportunity to do what they were doing and he saw future potential

in the app as well as in the company. The results today clearly show that his calculations and

assumption were completely right.

Patent of Snapchat:

The app has the patent for the ‘Tap and Hold for Video’ technology. This technology helps the

user to open the app and can record a video or click a snap by using the same button. Holding the

click button for long will take the camera to video mode.

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