Snapchat has come out with its new edition snapchat discover. It is the new discovery of the
application. From the very beginning of its launch it has turned into one of the most popular
application among all media houses. It has created a strong and firm craze among young adults
and that is reason behind why all the media houses have felt so drawn towards this app. The app
is mostly used by the kids and teenagers and for this reason it has become a big open ground for
Publishers are taking well decisive steps:
As per the news came to the fore there are all total 12 publishers and media houses that want to
publish their stories first on the screen of snapchat. We have heard that the app and its team has
signed up an agreement on the basis of publishing news on the app. In the beginning of each day
you will be able to see new news and they will stay for a certain period of time and after that
they will be vanished from the screen. The names of the publishers that are in a partnership
contract with the app are: MTV, Cosmopolitan, CNN, Daily Mail, National Geographic, Food
network, People, Vice, Fusion, Yahoo News, etc. Those brands and publishing houses are
famous worldwide and mostly among young generation. And they are upto take the advantage.
Let us look into the matter more deeply.
CNN partnership with the app:
CNN, this channel is quite popular a name in the news world, it has so stated that the app
snapchat has a large figure of audience. And that number of audiences is devoted and passionate
enough for both snap chat and CNN. This news channel posts each and every morning an
assortment of existing news. They usually cover a different range of reports. They post their
stories either in text or sometimes in videos. They have said with confirmation they try to post
around five to six stories every morning and they set a time limit for each new. They are
seriously over by this dynamic progress of the app.
Partnership with National Geographic:
National Geographic has so far expressed their thinking towards it stating that it is actually an
exciting thing for them since using the app can actually turn out to reach more people daily. For
them this is a golden chance for them to stand up and experience a group of young minds and
their feelings. The content of the channel is very simple; it is some videos and articles that are
Deal with Daily mail:
Daily mail is another media house which is with partnership with the application. They have said
even that it is a matter of gladness for them to have dealt with the app snapchat. It is seriously
very glad for us too that we have this app and these channels in our life to illuminate for positive.
We are looking forward to the team of the app to give us with more surprises like this.