The app everyone talks about
The mobile app named Snapchat was founded in 2011. This app has millions of users today,
mostly teens and young adults. The app has become so popular because of the unique features
it offers to its users. The self- destructing nature of the contents shared made it a rage with
the users. A sender can allot a 1- 10 second time frame in which the content will disappear
from the screen of the receiver. Snapchat also gives its users a very cosy and easy interface to
communicate with their loved ones. Snapchat gained so much popularity that internet giant
Facebook came up with a $3 billion offer for a takeover. The story of this app has been rosy.
Snapchat has recently introduced news feed and they decided to call it stories. The latest version
of this app is perhaps one of the major changes it brought since its inception. According to the
founder Evan Spiegel, the concept of his team’s latest introduction is going to take his app into
the stratosphere. However, unlike the photo contents, stories have a life span of 24 hours. It
can also be viewed multiple times by the receiver with the 24 hour time span. A user can create
his/her own story by tapping on “My Stories” option in the app and then send it to your friends
and loved ones. A user can add more snaps in a story created and the storyline increases. In the
end, it becomes a series of photographs that tell a story. It is a very interesting feature because
a single photograph can tell many stories that you want to communicate. Stories allow your
message multiple dimensions and the communication is not monogamous.
The introduction of stories has brought Snapchat closer to Facebook. Now a friend can view
your updates just like it is with Facebook wherein the timeline and profile tells a story about a
user. However this feature is kept passive so that only those can see your story that you desire.
There is a circular thumbnail that appears beside your name and it showcases the latest story.
Tapping the name immediately shows a slide of all the snaps taken in a day.
Commercialising the concept
Stories are a new concept which the users are still exploring. The feature is designed very nicely
to keep it simple and interesting. This concept can be used by marketing companies to showcase
their products and services. Till date, there hasn’t been any such move, but the potential looks
mouth watering for the marketing companies as well as Snapchat. The app has 80% users who
are either teens or young adults. This gives the marketing companies a heaven to showcase
their products. This move is also seen as money making option for Snapchat. However, the
introduction of ads may affect the user who till date has been using the app without any outside
A careful and discreet approach can make stories a roaring success for Snapchat. Currently,
the founders are interested to introduce stories for artists and celebrities to showcase their talent
through Stories. With such moves, Snapchat will create a new trend in communication.