As explained in recent news, published in Business Insider, Snapchat is now dominating the
world of instant messaging applications and preferring by the people over Google and Facebook.
In UK, Snapchat is used for sharing 75% of the instant messages, as told by the CEO of
Vodafone, Digital Trends first showed the stat and they first noticed this fact in that articulated
stat. Vittorio Colao, the chief of Vodafone was simply mesmerized by the news. He stated that
he hardly believed his ears when he heard the news first from UK office and after that he was
literary thrilled to observe the success rate of Snapchat. He cannot help but admiring the
strategies of Evan Spiegel. In account to the entire instant messaging app, Snapchat grabs most
of the traffic. That suggests different ways of communication and upload is actually inspiring a
lot of usage. That’s why the Vodafone Chief was convinced that their recent strategy of bundling
video and mobile is simply going right.
Follow me I accept nudes females only and my story’s are funny @tybtrevy
Reason behind the growth of Snapchat
Several reasons may play vital role behind the success of Snapchat, one of the prime reason
behind it is Snapchat’s users are sharing and using much more data in comparison to the other
competitors. Snapchat allows its users to send data-heavy photos and videos. In comparison to
Facebook and Whatsapp, Snapchat have less numbers of users but they are far more active and
engaged with the app. While Snapchat have 200 million users, Facebook is ruling the social
media with 600 million users and WhatsApp is here leading the market with 800 million users.
Despite of having much more users than Snapchat the other leading social media apps are far
more behind in comparison to Snapchat when it comes to data usage. That means the success of
Snapchat depends mostly upon its actively engaged users.
Data consumption of Snapchat has augment after the launch of Discover section
In the month of January, Snapchat introduced its “Discover” segment, where Media associates
like Comedy Central and Vice share photos and videos, fabricated to stay on the app for 24 hours
prior disappearing. A statistics published in TechCrunch stated that, in the month of March, 2015
the average data usage of Snapchat’s users has elevated from 100-150 megabytes to 400
megabytes per week after the launch of “Discover”. Hence it can be said that another vital
players that actively plays role in the success of Snapchat is “Discover”. In the past six months
the average data consumption of Snapchat has raised up to 260%. While, primarily, heavy data
usage from customers outlays mobile carriers to spend in the development of infrastructure to
support it, over the long-term it can increase the standard revenue they earned from each of their
customer, as explained from Vodafone.
And with the continual grow of mobile usage; Vodafone is hoping to upgrade more number of
consumers to faster, more costly 4G data plans. A cohort data states that the greater part of
Snapchat users are aged between 18 to 34 and this has made it an ideal platform to sell