Life would not be easy without friends and in today’s busy life one of the easiest ways to stay
connected with the friends is Snapchat, this ephemeral messaging app allows its users to send
photos and videos which are automatically destroyed by the app after a predetermined time.
Especially the youngsters of this era are involved with this instant messaging app as it offers the
users several attractive features that compel the users to always stay engaged to this app. Each of
the features excels each other in term of uniqueness and some of the features also encourage the
youngsters to show their creativity and talent. Moreover it has grown to be a popular house of
selling products and services’ endorsements. People aged from 13-34 are generally shown
interest towards the app hence it has become the favorite advertising media for the brands that
are engaged in selling the essential and luxurious products of young people.
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Investors are taking interest to this startup, is it justifiable?
If we go by the reports of Bloomberg then Snapchat has raised around $537 million after selling
common stocks, it simply suggest that investors are actually getting into this digital application.
The news source has also reported that Snapchat has become the entertainment and media
organization, rather than being just an instant messaging app and this is enough to justify why
people are so much interested about it and why investors are insanely investing upon it.
According to the experts, they do not found any sign of imprudent decisions in it, as it is
expected soon Snapchat will turn into the next Facebook that will show the world new ways of
advertising and selling products.
While marketers and investors are busy in making most of the use of the app, the youngsters are
busy in coloring their life with the features of this app. Its all-encompassing features are equally
suitable for the marketers and the general users who use the app just for fun and to stay
communicated to the friends and family. And in between this with the help of the Discover
features the users can stay up-to-date about the latest programs of several renowned media
channels, they promote their programs through this app. Someone has rightly said it will be
MTV of future world in the term of entertainment and on the other hand it will also grow to be
No matter whatever the issue is, Snapchat always stay into the news
Recently the app has become the victims of text message bug, this bug has harmed millions
iPhone users and the app’s iOS text message forces the smart phones to crash. If the users open
the text message then it obliges the Messaging app to crash and in some cases reboots the device
automatically. And the more severing part is that some of the users has reported that the bug
cannot be omitted or deleted, but thankfully Apple has worked upon the software update to
resolve this bug.