Snapchat is one of the most popular photos messaging application run on the platform of iOS
and android operating system. This famous application Snapchat was structured by Reggie
Brown, Bobby Murphy and Evan Spiegel. Using this application the users can record videos,
take photos, add drawings and text and can share them with the selected and controlled list of
recipients. These sent videos and the photographs are referred to as Snaps. These Snaps have
an interesting character that the user can put a time barrier on the snaps, so the recipients can
see the pictures for a certain period of time set by the user only. As of April 2014 this time
range is from 1 sec to 10 seconds. After passing this given time limit those snaps will be
removed from the recipients’ device as well as from the Snapchat server.
The first launch of snapchat
Snapchat was first launched in July 2011 under the name Picaboo, though the application
later was renamed and re launched under the name Snapchat. In the early stage the Snapchat
team gave the focus on the technical aspects and usability rather than the branding efforts.
The mascot of this application is called as Ghostface Chillah derived by one of the developer
In the month of May 2012, 25 snaps were sent by the users per second and in November of
that same year users had shared over one billion snaps on the Snapchat iOS app, with 20
millions snaps being shared per day by the user of this application. Previously Snapchat was
released only in the iOS platform, but on November 2012 the same application released on
android also. In June 2013 snapchat introduced “Snapkidz” as a part of the original
application for the users under the age of 13 years. This application allows children to take
snaps and draw on them, but these snaps cannot be sent to other users and can only be saved
How the app works
While viewing the snaps, recipients can take the screenshot using the touch screen of his
device. But the information of taking screenshot by the recipient is notified to the sender by
the Snapchat app.
Snapchat launched the “Snapchat Stories” feature which allows users to create the links of
shared content that can be viewed an unlimited number of times over a 24 hour period after
that the content disappears.
Addition of new features
On May 2014 new messaging and video chat features are added to this application. This new
messaging feature allows user to send text to other users and save them. As per the update in
2014 the “Here” sign can pop up as a pulsating blue bubble on the chat screen of a user which
informs about the available friends to engage in a video chat.
In the same year it launched “SnapCash” feature which enables users to send money to their
friends in the app. It will allow the user to enter the debit card payment details securely and
message the recipient about the amount debited directly to their account.
Snapchat launched “Discover” feature for the users to consume text and video contents from
different editorial teams. It has also updated the “Best Friend” feature with attractive emoji