Today when people get a smart phone in their hands most of the social media apps are pre-
installed, but still people get hold many others according to their need because of the few extra
features. And one such extra featured social media app is Snap chat which has all the modern
amenities of a social media app, with an extra vanishing feature. People might think, what is
vanishing nature of the app?
The messages, pictures, voice messages or visuals that are send to the receiver doesn’t get
logged, whereas it gets deleted after a stipulated time of maximum 10 seconds. This is feature of
app which is has been its USP for users who are using this app, because this facility will not
Unique feature’s tally
The needs of people are changing with the change of time. In case of social media app this
change has been visualized, and Snapchat has been a group leader among those every changing
apps in the social media sector. And the main reason behind this is the constant up gradation of
the features tally. Some of the changes that have been brought in the tally of features of the app
Snapchat has recently included the voice messaging system along with the other entire
primary facility list like sending photos, media files as well.
The app also has a new set of security option after the news of snapchat leaked in the
This social media app has brought a new section in the app called the discovery section,
which cover the whole entertainment sector like movie trailers and etc. along with news
as well. This section of the app is said to have huge investment talks with media giants
regarding the telecasting rights.
Inclusion of the new graphical contest and making the users of the app linked with it has
made this app even more interesting.
In case of any business house, monetary support is the only primary support that allows you to
work freely. And this monetary support comes from the user base and the target group. In case of
Snapchat this target audience is close to most effective one. Seeing this big the MNC’s are
looking forward to make investments in the wings of the app, along-side various other specific
sections of the app.
In such a position Snapchat has also shown enough courage to reject the bid of 3million of app
of similar arena. This has made breaking news immediately, but the team of Snap chat is very
specific about its future plans and doesn’t move away from its original path.
To sum up
Any app is today’s market runs on the graphical up gradations and primary feature list of it, and
both the demands are met by the app development team of the app. That has indeed resulted in
such a huge fan base of it within such a short span of time. And for this popularity, the app is
getting huge number of investments also which might strengthen the future prospects of the